Sr. CRO Strategist

Acadia.io•Atlanta, GA
•$85,000 - $105,000•Remote

About The Position

Acadia is a full-service conversion rate optimization (CRO) agency that helps e-commerce brands grow revenue through continuous testing, personalization, and website optimization. The Senior CRO Strategist owns the strategy and client relationship for assigned accounts and is accountable for client results and contracted deliverables. The role leads a CRO Project Manager responsible for day-to-day operations and works with analytics, design, development, and QA teams to deliver optimization programs. The strategist develops and adjusts client testing strategies, plans and presents tests, interprets results, and turns findings into recommendations. The role includes leading client calls and presentations, maintaining trusted client relationships, managing delivery and potential escalation risks, and overseeing special projects. The position is remote in the USA, reports to the Assistant Director of Client Success, and requires availability from 8 AM to 5 PM ET.

Requirements

  • At least 5 years of experience in website testing and a UX-focused role.
  • Strong client-facing experience, including leading calls, presenting results, and managing difficult conversations.
  • Strong working knowledge of web analytics, such as GA4, Hotjar, or Clarity.
  • Hands-on experience with testing platforms such as Monetate, Convert, or VWO.
  • Experience reporting on the success or failure of optimization efforts.
  • Sound understanding of the math behind effective testing.
  • Working knowledge of HTML and CSS.
  • Proficiency with Figma or Photoshop, Wrike, Slack, and Google Workspace (Docs, Sheets, Slides).
  • Ability to collaborate with staff at all levels and lead and support a direct report.

Nice To Haves

  • JavaScript experience is a bonus.
  • E-commerce experience.
  • Shopify experience.

Responsibilities

  • Review and adjust each client's testing strategy monthly, including roadmaps in Wrike, section-by-section check-ins, and changes informed by past test results.
  • Prepare biweekly reporting slides and track each client's data and business priorities to evolve strategy accordingly.
  • Understand client marketing, messaging, product merchandising, and end customers, and build strategies around customer needs.
  • Discuss non-CRO disciplines with clients as needed.
  • Ensure contracted deliverables are met for every client each month and act as an escalation point when delivery is at risk.
  • Monitor churn risk and identify upsell and cross-sell opportunities.
  • Build relationships and trust with clients' primary points of contact.
  • Lead client calls and presentations; review and approve call decks covering roadmaps, agendas, implementation monitoring, and open discussions.
  • Debrief with Kelly after calls, send recaps, and complete follow-up workflows the same business day.
  • Lead internal client preparation and debrief calls as needed.
  • Review new test slides from the design team and provide feedback to ensure each test has a clear observation, question, and hypothesis aligned with client goals.
  • Present new tests to clients and explain strategy using UX/UI design principles.
  • Make minor design updates in Figma or Photoshop for quick turnarounds.
  • Identify primary segments and KPIs for each test.
  • Review test-result slides before client calls, select relevant data for client decisions, and present results clearly.
  • Turn results into recommendations that continue to create value for clients.
  • Own special projects, including scoping, defining a clear path to completion, setting expectations, and matching effort to scope.
  • Serve as an escalation point for the CRO Project Manager and review tests before they go to clients when needed.
  • Build simple Monetate tests from start to finish for quick-turnaround requests.
  • Make minor HTML/CSS edits for quick adjustments.
  • Follow and improve team processes that support quality, scale, and capacity.
  • Lead and support a direct report.

Benefits

  • Paid holidays.
  • Paid time off.
  • Closed Christmas Eve through New Year's Day.
  • 12 weeks of fully paid parental leave.
  • Medical, dental, and vision insurance.
  • 401(k) match.
  • Flexible working hours.
  • Monthly technology stipend to support remote work setup.
  • Floating holiday.
  • Opportunity for growth.
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