Sr. CRM Account Executive

ServiceNow

About The Position

ServiceNow is seeking a seasoned CRM Account Executive to drive market success and expansion of its next-generation CRM and AI products in East Canada. The role positions these products as an essential foundation for enterprise-wide digital transformation. Built on ServiceNow’s Service Management platform, the CRM solutions provide a unified source of information for enterprise processes including customer onboarding, complaints, fraud and disputes management, decedent processes, trade exceptions, and broker/dealer servicing. The role focuses on translating industry complexity into measurable business value. The Account Executive develops and executes a territory strategy centered on high-value use cases, contributes industry-specific insight to account planning, and identifies opportunities where AI-driven CRM solutions can deliver strong returns. The position grows pipeline in CRM greenfield accounts and expands existing CRM partnerships through consultative selling, executive briefings, discovery workshops, and use-case pilots. It also partners with account teams, implementation partners, and resellers to close new sales and help enterprise leaders improve operational efficiency and customer experience.

Requirements

Currently based in Greater Montréal or Québec City, Canada.
Professional fluency in English and French.
More than 7 years of experience selling enterprise software within a large, matrixed account team environment.
More than 7 years of experience building and articulating the business value and ROI of CRM solutions to win complex deals.
Experience leveraging AI or critically considering how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
Ability to travel 30–50% of the time.

Responsibilities

Develop and execute a territory strategy focused on high-value use cases.
Provide industry-specific input during account planning and align target accounts and use cases with the ROI potential of AI-driven CRM solutions.
Prospect and grow pipeline in CRM greenfield accounts.
Grow existing CRM partnerships through consultative selling, including executive briefings, discovery workshops, and use-case pilots.
Partner with account teams, solutions implementation partners, and resellers to close new sales opportunities.
Help enterprise leaders improve operational efficiency and customer experience.