Sr CRM Account Executive - Federal

ServiceNow•Washington, DC

About The Position

ServiceNow is seeking a senior Federal CRM Account Executive to grow adoption of its CRM and AI-powered workflow solutions across federal civilian agencies. The role focuses on positioning ServiceNow’s CRM products, built on the Now Platform, as a foundation for federal digital transformation and mission-critical, citizen-facing processes, including benefits and grants management, constituent inquiries, case management, and service delivery. The position develops and executes territory strategy, identifies and advances opportunities, and partners with account teams, systems integrators, and resellers to deliver measurable mission value. It also serves as the federal CRM expert for the territory, enabling sales colleagues and leading new opportunities. Travel of 30–50% is required.

Requirements

At least 7 years of experience and knowledge in enterprise software and/or a specialty solutions area sufficient to lead solution wins.
Experience as a new-logo hunter, senior Account Executive, or senior solutions sales executive for U.S. federal agencies.
Understanding of business sales processes.
Experience leveraging AI or critically considering how to integrate AI into work processes, decision-making, or problem-solving; examples may include AI-powered tools, workflow automation, AI-driven insights, or exploring AI’s potential impact on the function or industry.

Responsibilities

Develop and execute a territory strategy across Federal DoW and NS agencies, prioritizing use cases such as citizen experience, intelligent service operations, and program delivery.
Provide agency-specific input during account planning to align target accounts and use cases with the mission return on investment of AI-driven CRM solutions.
Prospect and build pipeline in greenfield agency programs and expand existing CRM footprints through consultative selling, including executive briefings, discovery workshops, and use-case pilots.
Partner with account teams, systems integrators, and resellers to close new opportunities that improve program efficiency and citizen experience.
Serve as the primary federal CRM expert within the territory, working with Solution Consultants and core account teams on front-office transformation initiatives.
Lead new opportunities while enabling Account Executives and Sales Development teams to identify, qualify, and accelerate CRM opportunities across agency accounts.
Travel 30–50%.