Sr Associate, Sales Development- Lead Generation

Cotality•Dallas, TX

3d•$48,500 - $60,000•Hybrid

About The Position

Cotality is hiring a Senior Associate, Sales Development to identify and qualify business opportunities for its property intelligence products and services. The role is often the first point of contact for prospective customers and supports inside account executives by generating qualified leads and arranging meetings. It offers structured sales training and a stated career path to BDR or Inside Account Executive roles. The successful candidate will respond to customer inquiries, build relationships, understand customer needs, address objections, and coordinate with sales representatives. They will document prospecting and customer information in the CRM, learn and promote Cotality’s products and services, and work with colleagues and management to improve customer discovery, engagement, and pipeline generation. The role follows a hybrid work model, with 1–2 days per month in the office and the rest of the time remote. The posted annual pay range is $48,500–$60,000 USD. Benefits vary by role classification and include paid time off and holidays, parental leave, medical plans, retirement matching, well-being support, and development opportunities.

Requirements

At least 2 years of experience in a customer-facing role, such as sales, SDR/BDR, inside sales, customer success, hospitality, retail, or the military.
Clear and confident communication by phone, email, and chat.
Curiosity and the ability to ask questions to uncover customer needs.
Coachability, competitiveness, and motivation by goals, feedback, and growth.
Organization and disciplined follow-up and CRM hygiene.
Proficient PC skills, including Microsoft Office Suite.

Nice To Haves

Exposure to real estate, mortgage, insurance, proptech, SaaS, or data and analytics.
Experience with Salesforce, Outreach or Salesloft, ZoomInfo, or LinkedIn Sales Navigator.
A bachelor’s degree or equivalent experience.

Responsibilities

Respond to inquiries from new and existing clients by telephone, email, and live chat to uncover and qualify opportunities to sell products and services.
Establish business relationships with customers and understand their individual needs and requirements.
Overcome technical and business objections from prospective customers.
Work with sales representatives to arrange meetings, conference calls, product demonstrations, and introductions with prospective clients.
Document prospecting, engagement, discovery, and business information in the CRM for reporting, tracking, and customer database needs.
Learn and promote company products and services.
Collaborate with colleagues, sales representatives, and management to improve client discovery and engagement, customer experience, and pipeline generation.

Benefits

Generous paid time off and 11 paid holidays.
Well-being and volunteer time off.
Up to 16 weeks of fully paid parental leave and a baby stipend.
Multiple medical plan options with mental health and wellness support offerings.
401(k) with company match and vesting after one year.
$400 annual well-being stipend.
Tuition assistance up to $5,250.
Recognition rewards, referral bonuses, and exclusive discounts.
Competitive salary and benefits package.
Flexible working model.
Structured sales training and access to a self-development portal.
Career path and professional growth opportunities.