Initiative - Sr. Associate Digital Activation (Programmatic)

Omnicom Media • Toronto, ON

1d • CA$55,000 - CA$65,000 • Hybrid

About The Position

The Senior Associate, Digital Activation possesses advanced tactical knowledge and programmatic expertise to develop innovative strategies and bring them to life in media buying tool (DSPs) to deliver impactful business results across various channels. You are detail-oriented, strategic with strong logical thought process, and an unparalleled focus on client solution & campaign outcome. Coupled with the ability to work collaboratively with audience strategy, communications design, and data & analytic teams, to translate programmatic campaign requirement into actionable engagements with the suitable inventory partners, data vendors, and technology providers. You demonstrate an in-depth understanding of the programmatic ecosystem & its key parties and stay up to date with the current trends & challenges facing the industry, to assist the team finding solution to ensure competitive edge to the client’s business. Reporting to Associate Director, Digital Activation (Team Lead), this interdisciplinary role requires the combination of strategy planning, hands-on-keyboard execution & ongoing optimization of programmatic campaign, as well as support for the Associate Director in training/coaching junior members and aid in uplifting the overall efficiency of the team’s operation.

Requirements

• Mid to intermediate experience in programmatic media management with a leading advertising agency, publisher, advertising exchange or optimization firm.
• Knowledge of digital buying best practices, digital marketing and strong familiarity with self-serve buying platforms (ie. DV360, Xandr, The Trade Desk, AmazonAds, Yahoo DSP) would give leverage to this application.
• Exceptionally meticulous, detailed-oriented, and organized self-starter.
• Ability to work both independently and collaboratively, execute quickly and proactively for campaign success in a deadline-driven environment.
• Office suite fluency, including MS Excel pivot tables, Sharepoint, Google Sheets.
• Communication skills (verbal & written); ability to provide concise, clear reporting & actionable analysis.
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
• Proven ability to self-check work to ensure results are error-free.
• Ability to plan, organize and work on multiple tasks simultaneously.
• Curious and passionate for continuous development with keenness to learn new platforms and technology.

Responsibilities

• Providing strategic recommendations and setup programmatic campaigns in various DSPs in accordance with the client’s needs and expectations.
• Executing and maintaining oversight on all aspects of programmatic campaign management processes – from campaign strategy, audience list set-up, tagging recommendations & implementation, to campaign setup in DSP consoles, delivery management (pacing/budget/spend), and insights analysis, as well as billing reconciliation.
• Keeping track of, and actively sharing experience on programmatic media buying (both proven & emerging channels), optimization strategies, troubleshooting guides, brand safety practices.
• Managing and communicating frequently with internal & external stakeholders to ensure they are kept up to date on the progress of tasks and campaigns results.
• Developing audience targeting, data approach, inventory strategy, tactical recommendation, budget allocation as parts of delivering data-informed & logically-sound proposals.
• Ensuring that programmatic proposal and any improvements/changes to campaigns align to and deliver a consistent brand & positive user ad experience where possible.
• Fully understanding & articulating rationales behind recommendations to all parties involved throughout the campaign lifecycle.
• Proactively ensuring that governance practices are followed when executing digital media buys when required provide full transparency into buy decisions.
• Setting up, monitoring, and regularly optimizing campaigns as per best practices, while managing pacing, performance, and quality to achieve campaign objectives.
• Generating & analyzing reports not only from DSPs but also technology platforms to ensure visibility into where ads are appearing as well as implement automated reports that tracks campaign performance and support the development of new metrics.
• Performing campaign analysis, by turning large amounts of segmentation data into actionable insights, to assist with KPI setting and campaign benchmarks, optimizing and providing budget re-allocation guidance.
• Offering insights on how to improve campaign effectiveness through deep use of data and platforms functionality.
• Ensuring that data sources (e.g. remarketing lists, 1st party data) and technologies (custom bidding) connect properly as well as performing maintenance on these integrations when needed.
• Ensuring that data management and sharing conform to privacy and security requirements.
• Troubleshooting & involving relevant stakeholders to resolve campaign issues in a timely manner.
• Ensuring full delivery of campaigns with performance that meets or exceeds client’s goals.
• Managing & maintaining a direct relationship with key digital partners, DSP/SSP/DMP/technology providers – staying up to date on current offerings & working closely with partners to ensure pacing & performance are as expected, any algorithm changes that could impact campaign outputs, as well as to understand new opportunities/features & limitations of implementation.
• Identifying knowledge gaps among programmatic campaign managers and driving initiatives/trainings to address them.
• Recognizing process inefficiency & pressure points and proposing solutions/procedures in collaboration with internal and external parties.
• Helping build, maintain, and update best practice documentations for multiple DSPs, data/technology platforms – when it comes to campaign setup, supply strategy, etc.
• Maintaining up to date knowledge and assisting in the implementation of brand safety and suitability guidelines mitigating unfavorable adjacencies for the brand.
• Ensuring the use of multi-layered approach to monitoring and safeguarding data to reduce the risk of unauthorized access, use or disclosure of data. Following & ensuring the team follow-through incident protocols in the event of a data breach.
• Shaping & driving assigned task/projects to completion.

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• Four-day long weekends.
• Half-day summer Fridays.
• Meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed