Associate, Programmatic

Horizon Media•New York, NY

3d•$66,300 - $85,000•Hybrid

About The Position

The role of Associate, Programmatic seeks an analytical, creative, intellectually curious, technical, and technologically fearless individual to support the creation of tactical media plans and manage in-platform set up and optimization. This role is critical for making sure that set up and activation equate to success against media strategy and business goals.

Requirements

At least 1 year of specialized programmatic planning and buying experience.
Proven ability to build relationships and thrive in highly collaborative work environments.
Advanced ability to capture and recall detailed information on media buys.
Preference to work on the disruptive side of business, with new technology.
Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
Strong familiarity with ad operations and campaign management (e.g., tagging, ad-servers, viewability tracking).
Experience working with large data sets and familiarity with self-service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.
Strong ability in Microsoft Excel expected.
Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Responsibilities

Responsible for vendor communication in support of media plan build out.
Manage the creation & maintenance of campaign trackers, plan templates & launch briefs
Understand audience partners, platforms and solutions to maximize audience impact through segment selection and application.
Be able to isolate insights from audience segment performance for iterative audience development.
Ensure painstakingly clear documentation of alignment between plan and platform set up, changes to budgets and creatives and direction, and all other coordination matters
Work with colleagues on different accounts and verticals, as well as in different functions like Analytics to develop a perspective for the most effective platforms, tactics and setup for your given campaign charge.
Lead the campaign set up that translates media plan and launch brief details into platform architecture.
Organize your bidding and optimization outline ahead of time and be able to deliver on optimization impact through the implementation of best practices for bidding, budget management, ad operations and reporting.
Manage change logs in order to demonstrate the throughline of optimization changes to campaign kpi improvement
Learn key programmatic strategy and optimization concepts, technology and tasks; maintain a steep but accelerated learning curve toward subject-matter expertise.
Attend and participate in weekly status meeting.
Educate internal and external clients on programmatic capabilities and case studies.
No management responsibility but Associate is vital to helping train and mentor Assistants and interns.