Senior Programmatic Media Associate

the LEGO Group•Boston, MA

1d•Hybrid

About The Position

Join the LEGO® Group as a Senior Programmatic Media Associate and support us in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You will support and learn to implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.

Requirements

Proven experience in digital and programmatic media.
Knowledge of the regional media landscape, ad tech ecosystem, and evolving privacy/regulatory environment.
Proven track record of campaign deployment.
Knowledge and hands-on experience across key tools like The Trade Desk, Amazon DSP, and DV360.
A desire to be curious and to learn and develop, both within the programmatic media specialism and more holistically.
A commitment to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission.

Responsibilities

Support in driving and implementing the LEGO Group’s key initiatives and programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams.
Champion a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
Ensure that global standards are followed and met, delivering the strongest return.
Build, lead, and inspire a high-performing programmatic team, while coaching local teams on best practices, innovation, and executional excellence.
Foster a culture of collaboration, experimentation, and continuous learning.
Serve as a subject matter expert for programmatic media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
Support impactful digital media campaigns that resonate with our global audience.
Provide structure to innovative strategies and foster collaboration across teams, helping ensure alignment with both brand values and commercial objectives.