Analyst, Programmatic Media

Net Conversion LLC•Orlando, FL

1d•Hybrid

About The Position

About Net Conversion: We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why! JOB TITLE: Analyst, Programmatic Media DATE: 2026 DEPARTMENT: Media Investment REPORTS TO: Director, Media Investment MAJOR PURPOSE The Analyst, Programmatic Buying & Trading is responsible for the execution, optimization, and performance monitoring of programmatic media campaigns across DSPs. This role focuses on hands-on trading, campaign setup, and in-platform optimization, while supporting senior team members with insights and performance analysis. This is a detail-oriented, execution-focused role ideal for someone early in their programmatic career looking to deepen platform expertise and analytical skills.

Requirements

1–3 years of experience in programmatic buying, digital media, or ad operations
Hands-on experience with at least one DSP, preferably Viant (DV360, The Trade Desk, Viant, StackAdapt, etc.)
Familiarity with programmatic concepts: RTB, PMP, PG, audience targeting, and bidding strategies
Experience with ad trafficking, tagging (VAST), and campaign setup
Strong analytical skills with proficiency in Excel or Google Sheets
High attention to detail and ability to manage multiple campaigns simultaneously
Strong problem-solving mindset and ability to troubleshoot independently
Clear communication skills and ability to collaborate across teams
Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience)
1–3 years of relevant experience in programmatic, digital media, or ad tech

Responsibilities

Execute programmatic campaigns across DSPs (e.g.,Viant, DV360, The Trade Desk, StackAdapt)
Build and traffic campaigns including audience targeting, creative setup, and budget allocation
Help build proposals and plans based on client goals and needs
Monitor pacing, delivery, and performance daily to ensure campaigns meet KPIs
Troubleshoot delivery issues, discrepancies, and platform errors in real time
Analyze campaign performance and make in-platform optimizations (bids, budgets, targeting, frequency, creative rotation)
Support A/B testing and audience segmentation strategies
Identify trends and provide recommendations to improve performance and efficiency
Ensure campaigns are delivering against KPIs such as CPA, ROAS, CTR, and completion rates
Pull and validate campaign data across platforms and reporting tools
Assist in building performance reports and dashboards
Ensure accuracy of tagging, tracking, and attribution setup
Partner with Analytics teams to align on measurement and insights
Maintain clean and organized campaign structure within DSPs
Ensure adherence to naming conventions, documentation standards, and QA processes
Support billing, reconciliation, and campaign documentation as needed
Contribute to workflow improvements and process efficiencies
Work closely with Managers and Senior team members to plan and execute media plans
Partner with Analytics, Strategy, and Client Services teams to support campaign goals
Communicate campaign updates, risks, and performance insights internally