Manager, Programmatic Media

Merge•Boston, MA

1d•Hybrid

About The Position

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our Programmatic Media Manager, you will oversee and drive the development and optimization of programmatic media campaigns across diverse channels, leveraging your expertise in marketing principles and digital platforms. You'll take ownership of client relationships, leading strategic planning and execution while overseeing routine optimizations and financial management. With a keen eye for problem-solving and a passion for learning, you'll play a pivotal role in shaping the success of our programmatic media initiatives through strong collaboration and relationship-building with media partners and vendors.

Requirements

4-5 years of media experience, including at least 2+ years in programmatic media strategy leadership
Bachelor's degree and/or equivalent work experience
Proficiency in MS Office & Google Workspace, with the ability to analyze data and create reports to support campaign planning and execution
Strong quantitative analytical skills, with the ability to translate data into actionable insights
Familiarity with conversion tracking methodologies and web analytics tools (e.g., Google Analytics, Omniture, Coremetrics)
In-depth knowledge of ad-serving tools and measurement platforms (Trade Desk a plus)
A clear understanding of ad verification systems and industry standards
Excellent interpersonal skills, with strong written and verbal communication abilities
Ability to manage multiple assignments and conflicting priorities effectively
Exceptional problem-resolution skills, with a creative approach to developing valuable solutions in a client-centered environment

Nice To Haves

Google Ads and Google Analytics certifications preferred
Trade Desk experience a plus

Responsibilities

Utilize expert understanding of marketing principles, media platforms, tools, and digital channels to develop and execute comprehensive strategies for diverse media pillars
Craft client-ready documents with clear structure, storyline, and conclusions, including strategy decks, POVs, wrap reports, case studies, and status notes
Collaborate creatively throughout the conception and execution phases of media campaigns, efficiently owning, managing, and optimizing in-market programs independently
Apply strong quantitative and analytical skills to translate data into actionable insights, informing strategic recommendations and optimizations for client campaigns
Serve as the primary client contact for key business assignments, meeting with media partners to understand the landscape and acting as the channel expert for clients
Work closely with Analytics partners to validate the success of media plans and make data-driven recommendations for channel allocation
Assess and recommend software, tools, and resources needed for departmental operations, ensuring optimal efficiency and performance
Manage budgets and bids strategically to support campaign performance effectively, while developing channel plans aligned with client objectives and delegating internal projects accordingly
Conduct routine optimizations, including budget allocations, commissions, bids, and targeting strategies, to maximize campaign performance and ROI
Facilitate client calls by creating and delivering agendas, speaking to key points, and providing strategic insights and recommendations
Compile and deliver quarterly/monthly wrap-up reports and roadmaps, synthesizing campaign performance data and strategic recommendations for clients
Foster and maintain relationships with engine representatives and vendors to stay updated on industry trends and emerging opportunities