Associate Programmatic Manager

WPP Media•Montreal, QC

2d•Hybrid

About The Position

The Programmatic Specialist will be responsible for supporting the day-to-day activity of campaigns for all clients within their assigned agency teams. You will work across multiple platforms to manage campaigns. You are a strong team player who will support the trading strategy team with plan adjustments, campaign setup, and optimizations. You will be able to work with multiple DSPs and understand their nuances and capabilities. You are a curious and proactive learner, with a strong sense of ownership and accountability for the work you deliver to the teams. You will support the Programmatic Manager and Associate Programmatic Director in tasks related to programmatic campaign management, including: Accurate entry and maintenance of campaign data in internal systems Proactive internal communication across different business units, including programmatic managers, Ad Ops, and analysts Supporting the programmatic managers’ team with campaign setup, pacing, and optimization Assisting in the creation of process documentation for the programmatic team Inspiring and motivating the team, fostering collaboration

Requirements

1–2 years of experience in a Programmatic Coordinator role
Fluency in French and English
100% certification on relevant DSPs (DV360, Xandr, Amazon, TTD and/or Verizon)
Understanding of media KPIs and metrics
Solid understanding of the programmatic advertising ecosystem
Highly organized with strong attention to detail
Excellent time-management skills
Proficient use of Microsoft tools such as PowerPoint, Excel, and Word
Strong analytical and problem-solving skills
High energy with a team-oriented mindset
Excellent interpersonal and communication skills

Responsibilities

Support the Programmatic Manager and Associate Programmatic Director during campaign launches by clearly communicating with all teams
Enter and configure approved campaigns into the internal platform and synchronize with systems such as Salesforce
Liaise with vendors and agencies in preparation for campaign launches
Audit and review digital creative tags, ensuring accuracy for campaign launch and providing clear guidance to the Ad Ops team, including verification requirements
Assist with data entry for post-campaign reports and QBRs (Quarterly Business Reviews)
Assist with campaign setup across all DSPs (DV360, Xandr, Amazon, TTD)
Support pacing management, campaign changes, and optimizations
Assist with plan updates and adjustments
Verify and ensure live campaigns are delivering properly after launch
Ensure monthly campaign updates are completed by the scheduled deadlines
Update pacing and performance tracking for internal teams
Identify areas of opportunity within internal processes