Senior Associate, Programmatic

Horizon Media•New York, NY

1d•Hybrid

About The Position

The role of Senior Associate, Programmatic seeks a strong programmatic media planner with hands-on-keyboard experience to lead the creation of tactical programmatic media plans and oversee in-platform platform set up and optimization. This role is critical to make sure that the distinguished subject matter expertise of our programmatic capability is able to be effectively translated into tactical application.

Requirements

At least 2 years of in-platform programmatic experience.
Proven ability to develop/implement/improve business processes.
Proven ability to thrive in highly collaborative work environments.
Must be a self-starter and exhibit advanced business maturity.
Advanced user of at least two DSPs (The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo.).
Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in live campaign environments.
Demonstrated success in driving partner negotiations to increased performance success.
Demonstrated success in mapping analytical insights to plan development, measurement approach and optimization plan.
Advanced ability in Microsoft Excel expected.
Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Nice To Haves

Experience mentoring junior employees is preferred.
Influencing strategic decisions a big plus.

Responsibilities

Use reporting to make analytical decisions that lead to key tactical and audience approaches as seen in plan formulation.
Be able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created.
Exhibit proficiency in collaborating with Associates on the in-platform campaign set up and tracking and tagging details for campaign plan success.
Step in to help with campaign optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts.
Lean in on negotiations with publishers and platforms to get the most out of the partners we’re tapping into and the ways in which they’re pricing and making their solutions accessible to us.
Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of how the campaign will perform.
Ensure intrateam alignment on all critical details and understanding. See around corners to anticipate where confusion could arise.
Surface areas where further education or test and learning options would make sense to share and discuss.
Gain subject-matter expertise in programmatic technology, strategy, and optimization concepts and practice speaking to an increased grasp of these concepts.
Recognize opportunities to talk about what your campaigns are doing that is noteworthy and thoughtful in order to be able to help other teams and verticals with consideration for what might work for them.