Senior Associate, Commerce Programmatic

WPP Media•New York, NY

4h•Hybrid

About The Position

The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. This role involves heavy involvement in audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. The focus will be on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role requires an understanding of each platform and DSP’s programmatic offerings, from self-serve to managed service buys. The Senior Associate will connect directly with retail media networks at key customers on behalf of and in partnership with the client. This position supports the Manager, Programmatic Commerce, aiming to maximize retail media investment for client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary for success.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Strong drive to understand the retail landscape and latest trends in commerce media.
Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Responsibilities

Manage programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
Optimize client accounts to meet their established KPIs.
Audit and review digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements.
Ensure on-going campaign compliance to GroupM established guidelines and best practices.
Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
Identify insights and optimizations utilizing historical data and competitive research.
Address technical issues with programmatic campaign serving.
Understand key drivers of performance on various ecommerce platforms and marketplaces.
Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.