Senior Associate, Digital Activation (Programmatic)

Omnicom Media US OMD•New York, NY

18h•$40,000 - $75,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. We are seeking a Senior Associate, Digital Activation (Programmatic) to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms. This role is ideal for someone with 1–2 years of experience in digital media buying or programmatic advertising who is looking to deepen their expertise in data-driven media activation. The Senior Associate will work closely with internal media teams, analytics teams, and external platform partners to ensure campaigns deliver strong performance aligned with client goals.

Requirements

1–2 years of experience in digital media buying, programmatic advertising, or digital activation.
Hands-on experience with at least one DSP such as: DV360 The Trade Desk Amazon DSP Yahoo DSP Walmart DSP
Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
Familiarity with ad serving, tagging, and tracking pixels.
Proficiency in Excel / Google Sheets for data analysis and reporting.
Strong attention to detail and organizational skills.

Nice To Haves

Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
Familiarity with audience segmentation and data platforms (DMP/CDP).
Understanding of privacy frameworks (GDPR, CCPA).

Responsibilities

Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.).
Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
Troubleshoot campaign delivery issues and ensure proper tracking and tagging.
Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
Execute ongoing optimizations including: Audience refinement Bid adjustments Inventory and placement optimization Frequency and pacing adjustments
Identify opportunities for performance improvement and scaling.
Support weekly and monthly reporting deliverables for clients and internal teams.
Translate campaign performance data into clear insights and actionable recommendations.
Maintain reporting dashboards and assist with performance analysis.
Work cross-functionally with strategy, analytics, creative, and client services teams.
Coordinate with platform vendors and data partners when needed.
Assist managers in preparing campaign updates and performance summaries for clients.
Conduct QA checks on campaign setups, pixels, tracking, and creative assets.
Ensure campaigns comply with brand safety, privacy regulations, and platform policies.