Associate Director, Digital Activation

Omnicom Media US OMD•New York, NY

3d•$70,000 - $125,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Requirements

Bachelor’s degree in a quantitative-intensive analytical discipline, including Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
Experience managing online Digital Direct, Display, Paid Search, Paid Social, and Programmatic campaigns
Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving Platforms
Advanced Excel/spreadsheet capabilities (Macro/VBA experience a plus)
4-6 years of work experience, including recent managerial experience in performance or direct-response online advertising
2–3 years of experience managing client campaigns with a proven track record of client success
Deep understanding of Digital Direct and paid media verticals: search, social, and programmatic
Strong comfort level with data, analytics, and measurement
Comfortable presenting and engaging with clients
Well-rounded thinker (conceptual, analytical, and executional)
Confident manager with the ability to mentor and inspire a team
Strong organizational and project management skills
Proactive self-starter capable of setting goals and reporting progress
Exceptional analytical and problem-solving skills, with the ability to mine data for campaign performance insights and implement strategies with minimal oversight and financial exposure
Strong passion for experimental design integrity, including A/B control testing, statistical significance, deductive reasoning and logic, and applying insights in dynamic, imperfect environments
Strong leadership and communication skills
Advanced Excel skills, including Pivot Tables and basic statistics
Advanced understanding of DSPs, DMPs, 3rd party data, pixel technologies, Ad Servers (DoubleClick a plus), attribution, and ad verification

Nice To Haves

B2B client experience preferred
Experience with SPSS, SAS, Salesforce, Business Objects, or other BI and statistical toolsets (a plus)

Responsibilities

Provide the highest level of media leadership on a client’s business on a day-to-day basis
Demonstrate expertise in all digital media principles and apply them to a client’s business
Serve as an effective communicator with the ability to both work and lead a group in a team environment
Lead and foster a strong level of integration among all groups within OMD and partner agencies
Specialize in Digital Direct, with knowledge in paid media: Search, Social and Programmatic
Act as a solution-seeker who is always willing to jump over obstacles to bring the work from good to great, highly skilled in your craft and courageous in approach
Bring inspiration, smarts, and clarity to digital media planning, setting an agenda teams can happily and confidently take action on
Continuously raise the bar on the programmatic product, helping clients and partners develop more creative media solutions to business challenges plan after plan
Operate as a highly skilled self-starter who is organized, confident in your abilities, and unafraid to share opinions and new perspective