Manager, Digital Activation

Omnicom Media US OMD•New York, NY

9h•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Overview We are seeking a strategic and detail-oriented Manager, Video Investment to lead the planning, buying, and optimization of video media campaigns across linear TV, streaming, and digital video platforms. This role is responsible for delivering effective, data-driven investment strategies that align with client objectives while maximizing reach, efficiency, and ROI.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field.
4–7+ years of experience in media planning/buying, with a focus on video investment.
Strong understanding of the video landscape, including linear TV, streaming (CTV/OTT), and digital video ecosystems.
Experience with media tools and platforms (e.g., Nielsen, Comscore, DV360, The Trade Desk).
Proven ability to negotiate and manage vendor relationships.
Strong analytical skills with proficiency in Excel and data interpretation.
Excellent communication, presentation, and organizational skills.

Nice To Haves

Experience working within an advertising agency environment.
Familiarity with audience targeting, programmatic buying, and attribution models.
Ability to manage multiple clients and deadlines in a fast-paced environment.
Leadership experience or interest in team management.

Responsibilities

Lead the development and execution of video investment strategies across linear TV, CTV/OTT, and online video platforms (e.g., YouTube, programmatic video).
Manage end-to-end media buying process, including planning, negotiation, placement, and performance tracking.
Collaborate with strategy, planning, analytics, and client service teams to ensure campaigns meet business goals.
Analyze campaign performance and provide actionable insights, optimization recommendations, and post-campaign reporting.
Maintain strong relationships with media vendors, publishers, and technology partners to secure value and innovation opportunities.
Monitor marketplace trends, emerging platforms, and audience behaviors to inform investment strategies.
Oversee budget allocation and ensure campaigns are delivered within financial parameters.
Mentor and manage junior team members, providing guidance on best practices and career development.