Associate Director, Digital Activation

Omnicom Media US PHD•New York, NY

8d•$70,000 - $125,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. The Role: The Associate Director, Programmatic owns the Advertising function on their book of clients. This includes developing overall programmatic media strategy (Display, Video, Audio, OOH), helping to grow the client’s business through additional advertising channels and ensuring team execution meets and exceeds client expectations. The Programmatic group is responsible for applying highly analytical and quantitative approaches to deliver campaign performance in managing client relationships. Associate Directors are expected to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Requirements

5+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

Responsibilities

Own daily operation and master media and buying-related technologiActively optimize and manage client campaigns including: strategy development, project management, and optimization log upkeep
Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of campaigns
Maintain Technical understanding of planning, activation & measurement tools
Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
Ensure integration with other functional teams • Help identify and test new channels and products, highlighting results and sharing across organization and externally
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process Confidential
Lead and effectively manage a team of digital media specialists and facilitate each team member’s development providing ongoing coaching, feedback and career growth
Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit. This includes owner/partnership of DSP/SSP vetting and selection
Accountable to daily programmatic team operations and campaign excellence
Effectively manage and lead all programmatic team members
Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization.
Identify training and development needs of client team and broader functional team
Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used