Commerce Programmatic Lead

PMG•Boston, MA

About The Position

PMG is a global independent marketing services and technology company, recognized as an Ad Age Best Place to Work for 11 years and a Fast Company Best Workplace for Innovators since 2022. The company inspires brands and people with its business strategy, transformation, creative, media, insights, and proprietary operating system, Alli, to deliver digital solutions and innovative media strategies. With over 900 employees globally, PMG works with ambitious brands like Apple, Nike, Sephora, and Whole Foods across 85+ countries. The Commerce Programmatic Lead will join a hands-on Commerce Programmatic group, collaborating with Retail Operations, Retail Media, Strategy, and Creative teams to optimize product visibility across marketplaces and enhance the shopper experience. This role involves partnering with client partners and PMG leads to align catalog health, PDP content, pricing, and promotions, utilizing modern tools and a supportive environment to foster innovation and mentorship. The position is ideal for individuals passionate about building client relationships, cross-team collaboration, and driving meaningful growth through connected commerce.

Requirements

4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
Understanding and experience working within retail media networks (Amazon, Walmart)
Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG’s high standards.
Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.