Senior Associate, Programmatic

WPP Media • New York, NY

5h • $45,000 - $90,000 • Hybrid

About The Position

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. WPP Media is WPP’s global media collective, creating limitless opportunities for growth. At WPP Media, they believe in the power of their culture and people, emphasizing core values: Be Extraordinary, Create an Open environment, and Lead Optimistically. The newly-created unit, WPP Unite, will be the pioneering force at the intersection of media and commerce, specifically for Unilever brands. WPP Unite is led by GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse. WPP Media will contribute its media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows, to deliver integrated, end-to-end programs for the entire Unilever portfolio. The team operates with a unified vision, from initial strategy to final execution, leveraging collective expertise in design, engineering, and media integration to craft world-class brand programming. As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. This role offers exposure to emerging digital media technologies, publishers, and programmatic strategies, building a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
• Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
• Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
• Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

Benefits

• competitive medical
• group retirement plans
• vision insurance
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days
• reasonable accommodation to, among others, individuals with disabilities and disabled veterans

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees