Programmatic Associate

Talon OutdoorNew York City, NY
Onsite

About The Position

Talon has a great opportunity for a bright, confident individual with an analytical mind and can-do attitude to work within in our fast-growing Digital Solutions team. This role will make an important contribution to supporting the team’s mission to enable Talon’s clients and partners to super-charge programmatic DOOH advertising through smart, strategic use of audience data and technology platforms. This individual should be curious, organized, detail oriented, and eager to learn and contribute to the fast paced and growing digital solutions team.

Requirements

  • Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.)
  • Familiarity and knowledge of the media agency landscape
  • Familiarity with out of home and/or digital advertising channels
  • Proven experience working in a fast-moving, client-centric environment
  • Advanced knowledge of Excel and PowerPoint
  • Highly organized, self-motivated and pro-active
  • Self-motivated and enthusiastic
  • Naturally solution and resolution focused

Responsibilities

  • Develop a thorough understanding of Talon’s proprietary technology stack including Ada, Talon’s DMP, & Atlas, Talon’s DSP.
  • Work closely with Talon’s inventory and SSP partners to produce strategic and well-designed programmatic media plan proposals for internal teams and clients.
  • Build and traffic programmatic campaigns within Atlas, Talon’s DSP.
  • Monitor campaign delivery and analyze programmatic campaigns to ensure timely and efficient delivery for clients.
  • Troubleshoot campaign delivery issues with SSP and inventory partners, and the Atlas product team, as needed.
  • Create and deliver timely standard and custom campaign reporting, as needed.
  • Support Digital Solutions team by assisting in email communication with account teams, pulling delivery reports, building proposal slides, and liaising with partners.
  • Ensure internal processes are followed and project trackers are accurate and kept up to date.
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