Sr. Programmatic Strategist
About The Position
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. The Sr. Programmatic Strategist serves as a strategic advisor to agency and advertiser partners, translating business objectives into programmatic media strategies that drive measurable outcomes and platform adoption. This role is responsible for shaping campaign approach, influencing investment decisions, and unlocking growth opportunities across the Buyer Cloud platform. Unlike traditional trading roles, this position focuses on strategy, performance consultation, and client influence, partnering closely with Sales, Planning, and Customer Success to drive revenue and long-term customer value.
Requirements
- 5 - 7 years in programmatic, DSP, or agency trading/strategy roles
- Strong experience in client-facing strategic consultation (not just execution)
- Proven ability to influence media investment decisions
- Deep understanding of DSP mechanics + supply ecosystem
- Ability to translate data into clear, persuasive narratives for senior stakeholders
- Skilled in cross-functional collaboration, adept at navigating ambiguity and solving complex challenges in partnership with diverse teams.
- Ability to leverage AI-driven tools and data platforms to analyze large datasets, automate insight generation, and translate findings into strategic recommendations; familiarity with SQL, Python, and BI/visualization tools preferred.
Responsibilities
- Lead strategic discussions with clients to define campaign objectives, KPIs, and programmatic approaches that align to business outcomes
- Translate platform capabilities into investment-driving recommendations across inventory, audience, and bidding strategies
- Influence budget allocation, test frameworks, and scaling decisions across active and prospective campaigns
- Own performance narratives and optimization strategies across key accounts
- Identify growth levers (e.g., supply expansion, audience strategy, bid optimization, pacing strategy) and proactively drive improvements
- Connect campaign performance to broader business impact (incrementality, reach, efficiency)
- Partner with Sales Planners and Sales to shape RFP responses, proposals, and strategic recommendations
- Play a key role in pitching programmatic strategy to clients, including participation in high-value client presentations
- Support upsell and cross-sell opportunities through data-backed recommendations
- Work closely with Sales Planning, Customer Success, and Campaign Services to ensure alignment from planning → execution → optimization
- Help standardize best practices, frameworks, and playbooks across accounts
Benefits
- Commission (for most sales positions)
- Bonus (for most non-sales positions)
- Best-in-class Benefits (eligible employees)
- Options, expert guidance and always-on tools, personalized to meet needs
- Support physically, financially and emotionally
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What This Job Offers
Job Type
Full-time
Career Level
Senior
