(Sr.) Creative Strategist

Scale Media•Burbank, CA

3d•$75,000 - $140,000•Remote

About The Position

Scale Media is a rapidly growing company that has been building and scaling science-backed wellness brands for the past 12 years. Our portfolio of brands, including Live Conscious, 1MD, and Essential Elements, has achieved 9 figures in revenue while operating profitably without external funding. We are heavily investing in data and AI to enhance product development and brand scaling. Our team is composed of operators, marketers, and builders dedicated to creating products consumers trust. We value data-driven decisions, curiosity, continuous learning, high ownership, candid feedback, and thoughtful execution. As a fully remote company, we prioritize clear communication, accountability, and trust, providing ample opportunities for growth and impact. Scale Media has been recognized by Forbes as one of the Best Startup Employers, and has also received accolades such as a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company. We are looking for individuals who take ownership, think independently, and enjoy solving complex problems with like-minded colleagues.

Requirements

Experience in DTC, paid social creative strategy, and/or UGC strategy.
Proven track record of developing high-performing paid social creative (case studies).
Deep understanding of UGC-style content and platform-native trends (TikTok, Meta).
Experience owning creative strategy, not just execution.
Strong ability to connect performance data to creative decisions.
Excellent communication and organizational skills.
Comfort operating in a fast-paced, iterative environment.

Nice To Haves

Experience as a UGC creator.
Willingness to be on camera as a proof-of-concept creator.
Experience working with overseas video editors.

Responsibilities

Evolve creative strategy frameworks for paid social acquisition, based on performance feedback.
Translate performance data, audience insights, and brand positioning into actionable creative briefs.
Identify opportunities for scaling winning concepts and unlocking new creative angles.
Hire creators, source for Whitelisting, and reoptimize pre-existing assets into conversion-driven ads.
Lead development of clear, high-quality creative briefs for internal teams and external creators.
Craft easy-to-understand post-production briefs for an external video editing partner.
Set direction and execute hooks and messaging that holds viewer attention.
Develop visual storytelling, including b-roll shotlists, content sourcing, and utilizing third-party stock footage sites.
Create creatives for TikTok that can be repurposed for other paid channels (Meta, YouTube Shorts, Pinterest, SnapChat, etc.).
Ensure all creative aligns with performance goals and brand voice, crafting ads that convert without compromising brand integrity.
Own ideation and execution of UGC-style ad concepts optimized for conversion.
Source creators that fit specific angles and demographics.
Develop content that balances native platform feel with performance-driven messaging.
Guide editors toward high-performing outputs and provide notes on edits.
Lead strategy and execution for scaling winning creatives, avoiding creative fatigue and expanding successful concepts into new formats.
Establish frameworks for concept variation, testing velocity, and creative refresh cycles.
Analyze creative performance in partnership with acquisition and creative teams to inform future insights and identify trends.
Use data to continuously refine strategy and improve ROI.
Adapt winning concepts across various formats (statics, GIFs, video), ensuring each variation is distinct to the platform and algorithm.
Improve and scale creative workflows, briefing systems, and pipelines.
Ensure clarity, consistency, and efficiency across tools like Hive/Wrike and Iconik.
Support a high-volume, test-and-learn creative environment.