Sr. Creative Strategist

Thrive Causemetics•Los Angeles, CA

About The Position

Thrive Causemetics is seeking a highly skilled Sr. Creative Strategist to own the creative strategy behind Thrive Causemetics' performance, promotional, and launch marketing across every digital channel. This person will translate deep paid media expertise into ads that convert at scale, blending creative instinct with analytical rigor to continuously sharpen what resonates with customers and drives growth. This is a senior, player-coach role: you'll set the creative point of view, build the systems that scale production, own our performance-agency and creator relationships, and mentor two junior strategists, all while staying hands-on in the brief. This candidate will be responsible for liaising with cross-functional departments including Growth, Media, Marketing, and Project Management to ensure creative strategy is delivered on time and drives measurable performance. S/he will have a deep understanding of the paid media landscape and past ad performance, and can translate those insights into briefs that produce winning creative at scale. The ideal candidate is a strategic and analytical thinker who builds systems, owns agency relationships, and drives initiatives without being asked.

Requirements

8+ years of experience in creative strategy, performance marketing, or paid digital advertising, preferably in a fast-growth or e-commerce environment
Proven track record of translating ad performance data into creative strategies that measurably improve results
Strong project management skills with experience managing high-volume ad production pipelines
Deep understanding of paid social platforms (Meta, TikTok, Pinterest, YouTube) and emerging ad formats
Excellent communication and interpersonal skills, with the ability to lead ideation and influence cross-functional teams
Experience partnering with performance agencies and external creator networks
Comfortable operating with a strong bias for action in a fast-paced, high-growth environment
Adaptable to new platforms, AI tools, and advertising technologies; genuinely excited by change
Humble, hungry, and people-smart. You share credit and define success collectively, you're always looking for the next challenge, and you have real awareness of how your words and actions land with others.

Nice To Haves

mentoring/managing junior strategists
AI creative-tool fluency
beauty/wellness/DTC category
startup/high-growth e-comm
Startup or e-commerce experience is a plus

Responsibilities

Lead creative strategy for full product launches, from ideation through post-launch performance review setting the creative POV and roadmap quarter over quarter
Pitch winning ideas using a strong understanding of the media landscape, developing concepts into creative strategies implemented across channels
Develop full-funnel creative strategy (TOF/MOF/BOF), adapting a winning concept into formats that are native to each platform and funnel stage
Facilitate creative ideation sessions, encouraging cross-functional input and championing winning ideas regardless of source
Stay ahead of platform trends, AI, and advertising technology, bringing forward out-of-the-box strategies for the team to test and operationalize the ones worth adopting into the team's workflow
Define the creative testing agenda, and report its results directly to leadership.
Own the creative operating system behind it: intake, brief templates, QC standards, naming/tagging conventions, and asset governance
Own the full ad production pipeline (brief → design/video handoff → review → launch), building the systems that increase output and quality
Translate creative concepts into detailed, actionable briefs for content creators, designers, and video editors
Oversee high volumes of ads and creative assets to ensure on-time delivery, review, and approval in an organized manner; roughly 150 ad concepts a month.
Identify bottlenecks in the production process and implement fixes to keep output moving
Analyze performance across channels including paid media and email campaigns to inform and enhance creative direction
Own the creative testing and learning agenda: form hypotheses, structure tests, read results, and iterate on what wins
Define and track the creative metrics that matter — e.g., CPA, ROAS/MER, CVR, hook/thumbstop rate, hold rate, and win rate on tested creative — and report them to leadership
Deliver data-informed creative recommendations for BAU needs across all media channels, partnering closely with Growth and Media teams
Translate performance data into clear, actionable strategic recommendations
Translate a winning concept across different creative formats for creative channel fit and nativeness
Serve as the go-to creative partner for performance agencies, driving creative diversity, volume, quality and own the scope and cadence of those relationships
Partner with Acquisition and Retention teams to align creative strategy with new product launches
Build and maintain relationships with a bench of UGC creators (lifestyle & MUA) on retainer
Lead with empathy, inspiring collaborators across teams and promoting productivity in high-pressure environments
Advocate for consistent brand voice across all channels without sacrificing performance
Present creative strategy, test results, and recommendations to senior stakeholders
Mentor two junior creative strategists, supporting their growth and development
Help build competency for creative strategy and performance across all marketing talent