Sr Creative Strategist

Guthy-Renker Ventures LLC•El Segundo, CA

1d•$120,000 - $150,000•Hybrid

About The Position

Westmore Beauty is a fast-growing prestige direct-to-consumer beauty brand that delivers instantly flawless-looking skin from head to toe. Founded by McKenzie Westmore from the award-winning Westmore family who pioneered the Hollywood makeup industry, our innovative, performance-driven formulas deliver instantly flawless, radiant skin and professional-level results, no matter your skill level. You may have seen us going viral on TikTok and Instagram, or on the red carpet as a celebrity must-have. Whether our products are being used by makeup artists, celebrities, or everyday people – we aim to make flawless-looking skin and the confidence that comes with it accessible to everyone. We’re looking for a data-driven creative thinker to own our paid social creative strategy. You will be the connective tissue between performance insights and creative output, turning what we know about our customers and paid social channels into compelling ad concepts that convert. You will brief and manage UGC creators, freelance designers and video editors for new concepts and roll up your sleeves to handle lightweight edits yourself including trimming UGC clips, creating hook variations, or editing copy for static assets.

Requirements

5-7+ years of experience in paid social creative strategy, performance marketing creative, or a closely related role
Deep fluency in Meta (Facebook and Instagram) and TikTok paid environments — you understand what makes an ad stop the scroll on each platform
A portfolio of paid social creative work with measurable performance results you can speak to
Strong written communication and brief-writing skills — you can translate a vague idea into a precise, actionable creative direction
Excellent project management skills, with the ability to manage multiple concepts, creators, and timelines simultaneously.
Working proficiency in at least one lightweight production tool — CapCut, Figma, Adobe Express, or similar
Active, fluent use of AI tools in your day-to-day work — we want someone who has meaningfully integrated AI into how they work
Experience managing freelance creatives or external production partners
A collaborative working style — you know how to give feedback to creatives in a way that elevates the work

Nice To Haves

Experience in prestige beauty, skincare, or adjacent lifestyle categories is a strong plus

Responsibilities

Develop and maintain a paid social creative strategy across Meta, TikTok, and AppLovin, grounded in performance data and product positioning
Generate a steady pipeline of fresh ad concepts and copy — video scripts, hooks, UGC briefs, static concepts, and carousel frameworks — tailored to each platform and customer persona
Write detailed creative briefs for UGC creators, freelance designers and video editors, including concept rationale, visual direction, copy, format specs, and reference examples
Handle light production work independently: trimming and captioning UGC footage, creating hook variations, resizing and iterating on static ads, or assembling quick test assets
Manage the creative production workflow from concept through delivery, coordinating freelancers and ensuring assets are trafficked to the Paid Social Manager on schedule
Analyze creative performance data weekly and use findings to iterate on winning concepts and identify new testing opportunities
Stay current on platform creative trends, competitor activity, and beauty category content to continuously inform the creative roadmap
Leverage AI tools (ChatGPT, Claude, Runway, or similar) to accelerate concept generation, script drafting, creative iteration, and light asset production