Sr. Growth Creative Strategist

Smalls

2d•$145,000 - $165,000•Remote

About The Position

Smalls is a premium DTC cat food and cat lifestyle brand. We are looking for a Growth Creative Strategist to own the learning system behind our growth creative, understanding what's resonating, with whom, and why, and applying those insights across ads, landing pages, lifecycle journeys, site experience, and the brand itself. This role is for someone with extensive experience in creative strategy and performance, capable of operating as a peer to channel leaders and a trusted partner to the brand creative team.

Requirements

8+ years in creative strategy, performance creative, or growth marketing in a highly brand-driven organization, spanning multiple channels and formats.
Demonstrated pattern recognition from extensive experience with creative success and failure.
Ability to use data and instinct to understand not just what worked, but why it worked.
Understanding of why an ad worked, not just that it did, and the ability to distinguish between a trend and a truth.
Ability to think beyond the ad, seeing creative insight as intelligence about the customer.
Experience building systems such as testing frameworks, learning libraries, reporting structures, and production workflows.
Taste and brand sensitivity, with the ability to balance direct-response fundamentals and brand voice.
Proven ability to earn the trust of brand creative teams by bridging the gap between brand and performance.
Direct, opinionated communication style capable of driving alignment across teams without formal authority.
A genuine care for cats and the people who love them.

Responsibilities

Own the creative learning system, connecting all channels and proliferating learnings throughout the business.
Turn fragmented channel learnings into company-wide conviction about customer motivations, objections, messaging, and influences on customer touchpoints.
Build, maintain, and grow the production engine for quality creatives at scale, including studio operations, UGC partnerships, and whitelisting.
Own relationships with creative workstreams, setting quantity and quality goals for creative output.
Carry learnings beyond marketing, translating creative and messaging insights into recommendations for site experience, landing pages, and product packaging.
Maintain the brand-led messaging architecture, owning the hypothesis hierarchy, testing roadmap, and prioritization of creative angles and messaging territories.
Act as a bridge between Growth, Brand, and Product, ensuring customer insights shape all aspects of Smalls' communication.
Lead without the org chart, driving alignment across channel owners, brand, and product through direct communication and well-reasoned briefs.