(Sr.) Creative Strategist

Scale Media•Burbank, CA

1d•Remote

About The Position

Scale Media is a profitable, 9-figure revenue company that builds and scales science-backed wellness brands, including Live Conscious, 1MD, and Essential Elements. They are investing in data and AI to enhance product development and brand scaling. The company values high ownership, candid feedback, and thoughtful execution. As a fully remote company, they prioritize clear communication, accountability, and trust, offering employees significant opportunities for growth and impact. Scale Media has received recognition as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company. They are looking for individuals who take ownership, think independently, and enjoy solving complex problems collaboratively.

Requirements

Experience in DTC, paid social creative strategy, and/or UGC strategy.
Proven track record of developing high-performing paid social creative (case studies required).
Deep understanding of UGC-style content and platform-native trends (TikTok, Meta).
Experience owning creative strategy, not just execution.
Strong ability to connect performance data to creative decisions.
Excellent communication and organizational skills.
Comfort operating in a fast-paced, iterative environment.
Ability to think strategically first, then execute.
Understanding that creative diversity drives scale.
Ability to turn insights into repeatable creative systems.
Ability to balance data, creativity, and speed.
Ability to lead direction while collaborating cross-functionally.

Nice To Haves

Experience as a UGC creator.
Willingness to be on camera as a proof-of-concept creator.
Experience working with overseas video editors.
Experience hiring creators.
Experience sourcing for Whitelisting.
Experience reoptimizing pre-existing assets into conversion-driven ads.

Responsibilities

Evolve creative strategy frameworks for paid social acquisition, based on performance feedback.
Translate performance data, audience insights, and brand positioning into actionable creative briefs.
Identify opportunities for scaling winning concepts and unlocking new creative angles.
Own the strategic direction of creative across Meta and TikTok, guiding concept development, creative briefing, scriptwriting, and iterative testing.
Lead development of clear, high-quality creative briefs for internal teams and external creators.
Craft post-production briefs for an external video editing partner.
Set direction and execute hooks and messaging that hold viewer attention.
Define visual storytelling elements, including b-roll shotlists, content sourcing, and use of third-party stock footage.
Develop creatives for TikTok that can be repurposed for other paid channels (Meta, YouTube Shorts, Pinterest, SnapChat, etc.).
Ensure all creative aligns with performance goals and brand voice, balancing conversion with brand integrity.
Own ideation and execution of UGC-style ad concepts optimized for conversion.
Source creators that fit specific angles and demographics.
Develop content that balances native platform feel with performance-driven messaging.
Guide editors toward high-performing outputs and provide notes on edits.
Lead strategy and execution for scaling winning creatives, avoiding creative fatigue and expanding successful concepts into new formats.
Establish frameworks for concept variation, testing velocity, and creative refresh cycles.
Partner closely with acquisition and creative teams to analyze creative performance, inform future creative insights, and identify trends.
Use data to continuously refine strategy and improve ROI.
Adapt winning concepts across various formats (statics, GIFs, video), ensuring each variation is distinct to the platform and algorithm.
Work with the Director of Content and Creator Performance to improve and scale creative workflows, briefing systems, and pipelines.
Ensure clarity, consistency, and efficiency across tools like Hive/Wrike and Iconik.
Support a high-volume, test-and-learn creative environment.