Sr. Associate, Amazon Retail Media

Newell Brands•Hoboken, NJ

2d•$84,480 - $116,160

About The Position

The Sr. Associate, Amazon Retail Media supports planning, performance management and agency oversight for Newell Brands’ Writing brands. Working within strategic direction established by the Manager, the role translates brand, commercial and category priorities into Amazon retail media plans and measurable business outcomes. It partners with agency and cross-functional teams to monitor investment and performance, evaluate recommendations, guide planning priorities and turn insights into actionable business recommendations. The position reports to the Manager, Amazon Retail Media – Learning & Development and serves as a day-to-day connector across agency partners, Brand Marketing, Sales, eCommerce, Analytics and National Media for assigned brands. It has no formal people-management responsibility and escalates material decisions and risks to the Manager.

Requirements

Bachelor’s degree in Marketing, Business or a related field.
2–4 years of experience in digital media, eCommerce, retail media or a related discipline.
Working knowledge of Amazon’s retail media ecosystem, including Sponsored Ads, DSP, measurement capabilities and common performance metrics.
Proficiency in Excel and data-visualization tools.
Strong analytical, project-management, communication, collaboration and accountability capabilities.

Nice To Haves

Experience with Amazon Advertising platforms is highly preferred.
Experience working with consumer goods brands in the creative expression category.
Experience with retail analytics tools.
Interest in the creative expression category and understanding of its consumers.

Responsibilities

Support annual, quarterly and event-specific Amazon retail media planning with performance analysis, historical learnings and recommendations for assigned brands.
Translate business objectives, promotional priorities and historical performance into media briefs, planning inputs and agency direction.
Monitor media investment and performance against objectives, budgets and KPIs; identify risks, opportunities and areas requiring agency action.
Analyze media results, business performance and marketplace dynamics to identify drivers, implications and recommendations.
Evaluate agency plans, optimization recommendations and testing proposals for data support and alignment with priorities and investment guardrails.
Manage day-to-day agency deliverables and timelines; identify execution, quality-assurance, optimization or reporting gaps and escalate material risks to the Manager.
Develop recurring performance recaps, scorecards and business-review materials that communicate results, insights, implications and recommended next steps.
Collaborate with Brand Marketing, Sales, eCommerce, Analytics and National Media to integrate retail media into broader brand and commercial plans.
Maintain budget trackers, planning calendars, testing roadmaps and decision logs to support investment management and stakeholder visibility.
Monitor Amazon platform developments, competitive activity and retail media trends, and surface relevant opportunities, risks and learning priorities.