Sr. Manager, Amazon Marketing

Chamberlain Group • Oak Brook, IL

2d • $129,700 - $209,200

About The Position

Chamberlain Group is seeking a Sr. Manager, Amazon Marketing for a role within its Marketing group. The incumbent will provide strategic direction and leadership for Amazon marketing, developing and executing strategies to drive growth, incrementality, and profitability. The role establishes operational objectives for multiple teams and ensures initiatives support broader business goals and functional strategies.

The Sr. Manager will lead Amazon discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This includes optimizing product content for traditional search and emerging AI-powered shopping and discovery experiences, and translating customer segments, needs, and search behavior into product titles, PDP content, imagery, video, A+ Content, Brand Stores, and keyword strategies.

As the Amazon marketing lead and strategic partner, the role supports both sell-in and sell-through objectives, manages channel KPIs, and turns performance data into recommendations for senior leadership. The position partners with marketing analytics on measurement and investment decisions and collaborates with sales, creative, product, and analytics teams. It also champions innovation, process improvements, change management, and best practices in e-tail media.

The role requires a bachelor’s degree in Marketing, Business, or a related field and at least 8 years of experience in retail marketing, digital media, or related roles focused on media strategy and campaign execution. The stated pay range is $129,700–$209,200. The position is eligible for a short-term incentive plan and includes a comprehensive benefits package and 401(k) contribution, subject to eligibility requirements.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 8 years of experience in retail marketing, digital media, or related roles, focused on media strategy and campaign execution.

Nice To Haves

• Experience with e-commerce marketing optimization, SEO, AEO, GEO, and emerging AI-powered commerce and search capabilities.
• Advanced knowledge of performance marketing, audience strategy, attribution, incrementality, and media measurement.

Responsibilities

• Provide strategic direction and lead the development and execution of Amazon marketing strategies that drive growth, incrementality, and profitability.
• Establish operational objectives for multiple teams and align initiatives with business goals and functional strategies.
• Lead Amazon discoverability and search optimization across SEO, AEO, and GEO, optimizing product content for traditional search and emerging AI-powered shopping and discovery.
• Identify, evaluate, and promote emerging trends, platforms, and technologies to advance media capabilities and inform long-term strategy.
• Partner with marketing analytics to define and execute measurement strategies, using marketing mix models, incrementality testing, and data-driven insights to guide optimization and investment.
• Translate customer segments, needs, and search behaviors into differentiated product titles, PDP content, imagery, video, A+ Content, Brand Stores, and keyword strategies to improve visibility, relevance, engagement, and conversion.
• Serve as the Amazon marketing lead and strategic partner, supporting sell-in and sell-through objectives.
• Establish and manage Amazon marketing KPIs, including traffic, CTR, CPC, conversion, CPA, ROAS, New to Brand, organic search visibility, share of voice, and incrementality; provide actionable recommendations to senior leadership.
• Use quantitative, qualitative, and trend-based insights to inform strategy, optimize media performance, and identify innovation opportunities.
• Diagnose process gaps and develop scalable solutions that produce measurable business results.
• Build collaborative relationships across sales, creative, product, and analytics teams to align e-tail media strategies.
• Communicate strategic direction, performance outcomes, and insights to senior stakeholders, tailoring messages to different audiences.
• Anticipate operational and market challenges, conduct stakeholder and risk analysis, and implement proactive measures for seamless campaign execution.
• Champion change management initiatives that improve agility, drive transformation, and remove barriers to success.
• Lead process improvements, new methodologies, and adoption of industry best practices to maintain an innovative Amazon media program.
• Comply with health and safety guidelines and ensure team compliance.
• Protect Chamberlain Group’s reputation by keeping information confidential.
• Maintain professional and technical knowledge through workshops, publications, networks, and professional societies.
• Contribute to team efforts by completing related work and participating in projects as needed.

Benefits

• Comprehensive benefits package, subject to eligibility requirements.
• 401(k) contribution, subject to eligibility requirements.
• Participation in a short-term incentive plan, subject to applicable plans and policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior