Sr. Manager, Amazon Marketing

Chamberlain Group•Oak Brook, IL

22h

About The Position

Chamberlain Group is seeking a Sr. Manager, Amazon Marketing to provide strategic direction and leadership for Amazon marketing strategies that drive channel growth, incrementality, and profitability. The role establishes operational objectives for multiple teams and ensures initiatives align with business goals and functional strategies. The position leads Amazon digital discoverability and search optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). It also advances customer-led AEO and digital shelf optimization by translating customer segments, needs, and search behaviors into product titles, product detail page content, imagery, video, A+ Content, Brand Stores, and keyword strategies that improve organic visibility, relevance, engagement, and conversion. As the Amazon marketing lead and strategic partner, the role supports sell-in and sell-through objectives, manages channel KPIs, and turns performance insights into recommendations for senior leadership. It partners with marketing analytics on measurement strategies, including marketing mix models and incrementality testing, and works cross-functionally with sales, creative, product, and analytics teams. The role also promotes media innovation, improves processes, manages operational and market challenges, and communicates strategy and results to stakeholders. The position requires a bachelor’s degree in Marketing, Business, or a related field and at least 8 years of relevant experience. The pay range is $129,700–$209,200, with actual base pay varying based on factors including position, location, education, training, and experience. A comprehensive benefits package, 401(k) contribution, and eligibility to participate in a short-term incentive plan are also offered, subject to applicable eligibility requirements and plan terms.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 8 years of experience in retail marketing, digital media, or related roles, with a focus on media strategy and campaign execution.
Advanced knowledge of performance marketing, audience strategy, attribution, incrementality, and media measurement.

Nice To Haves

Experience with e-commerce marketing optimization, SEO, AEO, GEO, and emerging AI-powered commerce and search capabilities.

Responsibilities

Provide strategic direction and leadership for Amazon marketing strategies that drive growth, incrementality, and profitability.
Establish operational objectives for multiple teams and align initiatives with business goals and functional strategies.
Lead Amazon discoverability and search optimization across SEO, AEO, and GEO, including emerging AI-powered shopping and discovery experiences.
Identify, evaluate, and promote emerging trends, platforms, and technologies to advance media capabilities and inform long-term strategy.
Partner with marketing analytics to define and execute measurement strategies, using marketing mix models, incrementality testing, and data-driven insights.
Translate customer segments, needs, and search behaviors into optimized product titles, PDP content, imagery, video, A+ Content, Brand Stores, and keyword strategies.
Serve as the Amazon marketing lead and strategic partner in support of sell-in and sell-through objectives.
Establish and manage Amazon marketing KPIs, including traffic, CTR, CPC, conversion, CPA, ROAS, New to Brand, organic search visibility, share of voice, and incrementality.
Translate performance into actionable recommendations for senior leadership.
Use quantitative, qualitative, and trend-based insights to inform strategy, optimize media performance, and identify innovation opportunities.
Diagnose process gaps and develop scalable solutions that deliver measurable business results.
Build collaborative relationships across sales, creative, product, analytics, and other internal functions to align e-tail media strategies.
Communicate strategic direction, performance outcomes, and insights to senior stakeholders and diverse audiences.
Anticipate operational and market challenges, conduct stakeholder and risk analysis, and implement proactive measures for campaign execution.
Champion change management and identify process improvements, methodologies, and industry best practices.
Keep the Amazon media program at the forefront of e-tail media innovation to drive sustained growth and competitive advantage.
Comply with health and safety guidelines; managers should also ensure team compliance.
Protect confidential information and Chamberlain Group’s reputation.
Maintain professional and technical knowledge through educational workshops, publications, networks, and professional societies.
Contribute to team efforts and participate in projects as needed.