Sr Analyst-Digital Brand Advocate

Lowe's Home Centers•Mooresville, NC

1d•Onsite

About The Position

The Sr Analyst-Digital Brand Advocate works with strategic suppliers and online merchants to optimize brand-focused online customer experiences on Lowes.com. The role builds business relationships with suppliers and analyzes opportunities to improve online sales, traffic, and conversion through product assortment, online content, browse behavior, promotions, fulfillment, inventory, and returns. It ensures existing, new, and promotional items are optimized and provides support for supplier online and system troubleshooting. The analyst understands customer behavior, develops strategic plans, and leads presentations with supplier and merchandising partners to align on initiatives. The role supports omnichannel retail strategies and collaborates with cross-functional leaders to identify process improvements that strengthen effectiveness, brand renewal, and growth. It is based at Lowe’s headquarters in Mooresville, North Carolina.

Requirements

Bachelor’s degree in business, marketing, finance, statistics, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
4–5 years of experience in ecommerce, digital or retail merchandising, digital marketing, and vendor management.
Proven experience with major consumer brands and supporting and differentiating them in the digital space.
Experience optimizing flexible fulfillment models with a multichannel retailer.

Nice To Haves

Master’s degree in business, marketing, finance, statistics, or a related field.

Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
Use customer satisfaction scores, reviews, and questions and answers to improve the customer experience for assigned brands.
Act as the subject matter expert for assigned brand assortment and strategy.
Serve as the primary contact for issues involving online SKU presentation and brand performance.
Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution.
Provide reporting and insights on digital-channel content, product information, assortment, and competitive gaps or opportunities.
Improve conversion and basket size by using data to optimize cross-sell, up-sell, and bundling strategies.
Create project plans and coordinate with merchandising and suppliers to drive execution.
Analyze competitive data and recommend SKU and pricing optimization.
Apply knowledge of the shopping funnel and site technologies to optimize search and browse experiences for assigned brands.
Work with content management to optimize premium content and prioritize execution for assigned brands.
Mentor less experienced analysts.