Specialty Advertising Sales Executive

LPi (Liturgical Publications Inc)•New Berlin, WI

4d•Remote

About The Position

LPi is seeking an energetic, self-motivated Specialty Advertising Sales Executive to help local businesses reach community audiences through advertising in LPi publications. This relationship-focused sales role combines new-business development with ongoing account management. The position is remote and primarily field-based, with independent work and customer meetings at their locations; travel is approximately 25%. Compensation is a $60,000 base salary plus uncapped commission, with target total annual compensation of $100,000. The role generates advertising revenue by connecting local businesses with audiences through assigned LPi publications. The executive identifies new advertising opportunities, builds a book of business, explains the value of community-focused print communications, and maintains existing accounts through proactive annual renewals. The position reports to the Director of Specialty Ad Sales and works independently with general direction and support as needed. Regular interactions include prospective and existing advertisers, internal team members, and other company representatives. LPi has partnered with churches, nonprofits, and community organizations for more than 50 years to provide digital and print communication solutions. The company emphasizes innovation, customer service, and meaningful opportunities for employees. Hands-on training and development are provided to support success in the role.

Requirements

Strong verbal and written communication skills, with the ability to build rapport, present advertising solutions, and develop customer relationships.
Sales skills including prospecting, lead qualification, needs assessment, sales presentations, objection handling, negotiation, and closing.
Ability to identify advertising opportunities, develop prospects, and consistently generate new business.
Ability to manage an assigned book of business, maintain customer relationships, secure annual renewals, and identify opportunities for account growth.
Proficiency with Microsoft Word, Excel, and Outlook.
Ability and willingness to travel approximately 25% of the time and conduct sales meetings at customer locations.
High school diploma or GED equivalent required.
Energetic, self-motivated, results-oriented, and eager to learn.

Nice To Haves

Three years of sales experience preferred, ideally in advertising, promotions, media, or a related field.
Experience with Salesforce or another CRM system is a plus.

Responsibilities

Identify, prospect, and qualify potential advertisers through outbound calls, email, in-person visits, referrals, and other lead-generation methods.
Maintain consistent sales activity, manage a pipeline of prospective advertisers, and work toward established sales and revenue goals.
Build rapport with prospective advertisers, assess marketing needs, present publication features and advertising benefits, review available ad layouts and design options, discuss pricing, address objections, negotiate, and close sales.
Travel to prospective and existing customer locations to present advertising opportunities, build relationships, and secure new business.
Manage assigned advertising accounts and proactively engage existing advertisers to secure annual renewals, retain business, and build long-term relationships.
Identify opportunities to expand advertiser participation, introduce additional advertising opportunities, and grow revenue from existing accounts when appropriate.
Coordinate advertising sales schedules for assigned publications and accounts, including working with available account lists and designated sales opportunities.
Coordinate with customers and company representatives to support sales activity, manage renewals, and ensure advertising orders are completed successfully.