Specialty Advertising Sales Executive

LPi•New Berlin, WI

3d•Remote

About The Position

The Specialty Advertising Sales Executive generates advertising revenue by connecting local businesses with audiences through assigned LPi publications. This relationship-focused sales role combines new-business development with ongoing account management. The executive identifies and qualifies prospective advertisers, presents print advertising opportunities, builds a book of business, manages assigned accounts, and secures annual renewals. The position is remote and primarily field-based, with independent work and customer meetings at their locations. Travel is approximately 25%. The role reports to the Director of Specialty Ad Sales and is performed independently with general direction and support as needed. Compensation is a $60,000 base salary plus uncapped commission, with target total annual compensation of $100,000. Hands-on training and development are provided.

Requirements

Strong verbal and written communication skills, including the ability to build rapport, present advertising solutions, and develop customer relationships.
Sales skills in prospecting, lead qualification, needs assessment, sales presentations, objection handling, negotiation, and closing.
Ability to identify advertising opportunities, develop prospects, and consistently generate new business.
Ability to manage an assigned book of business, maintain customer relationships, secure annual renewals, and identify opportunities for account growth.
Proficiency with Microsoft Word, Excel, and Outlook.
Ability and willingness to travel approximately 25% of the time and conduct sales meetings at customer locations.
High school diploma or GED equivalent.
Energetic, self-motivated, results-oriented, and eager to learn.

Nice To Haves

Three years of sales experience preferred, ideally in advertising, promotions, media, or a related field.
Experience with Salesforce or another CRM system is a plus.

Responsibilities

Identify, prospect, and qualify potential advertisers through outbound calls, email, in-person visits, referrals, and other lead-generation methods.
Maintain consistent sales activity, manage a pipeline of prospective advertisers, and work toward established sales and revenue goals.
Build rapport with prospective advertisers, assess their marketing needs, present publication features and advertising benefits, review ad layouts and design options, discuss pricing, address objections, and close sales.
Travel to prospective and existing customer locations to present advertising opportunities, build relationships, and secure new business.
Manage assigned advertising accounts and proactively engage existing advertisers to secure annual renewals, retain business, and build long-term customer relationships.
Identify opportunities to expand advertiser participation, introduce additional advertising opportunities, and increase revenue from existing accounts when appropriate.
Coordinate advertising sales schedules for assigned publications and accounts, including working with available account lists and designated sales opportunities.
Interact with prospective advertisers, existing customers, internal team members, and other company representatives to support sales activity, manage renewals, and ensure advertising orders are completed successfully.