Advertising Sales Executive

Schurz Communications•Hagerstown, MD

6h•$70,000 - $90,000

About The Position

Antietam Broadband is hiring a motivated Advertising Sales Executive to generate revenue through sales of cable television and digital advertising products. The role involves maintaining and strengthening current client relationships, identifying and acquiring new advertisers, and developing creative advertising programs tailored to client needs. The successful candidate will apply organization and planning skills to manage accounts and orders, meet sales quotas and company deadlines, handle credit and billing collection processes, and prepare sales reports for a manager. This is a collaborative, team-based position requiring knowledge of competing media, marketing, and industry practices. Compensation includes a salary of $18,000–$20,000 per year plus uncapped commissions, with stated on-target earnings of $70,000–$90,000 per year. The position is based in the Hagerstown, Maryland region. The role includes travel to clients, agency representatives, industry or community events, and trainings. Employees may need to meet clients outside normal business hours when necessary. Physical duties include talking and hearing, handling objects and paperwork, using close vision, lifting up to 25 pounds, and walking, standing, and climbing outdoors in varied weather.

Requirements

Bachelor’s degree in business, marketing, or communications, or commensurate work experience.
At least 1 year of media experience; digital marketing experience is preferred.
Knowledge of digital advertising products, including SEO, SEM, targeted programmatic display, streaming television, video pre-roll, email marketing, social media advertising, and device ID.
Experience with consultative selling, including prospecting, appointment setting, needs analysis, proposal development and presentation, and closing business.
Ability to use a CRM to track sales activity and revenue.
Ability to use research materials and data to create advertising solution proposals.
Strong client and agency contacts and a well-networked background.
Strong written and verbal communication skills.
Ability to multitask and be detail-oriented and reliable.
Proficiency in Microsoft Suite products, CRM, and other internal systems.
Outstanding customer service skills.
Reliable transportation and a valid driver’s license.
Outgoing personality and interpersonal skills, persuasiveness, likeability, confidence, resilience, creativity, adaptability, organization, and good listening skills.
Positive energy and strong sales activity; ability to identify and present big-picture concepts while attending to details.
Ability to speak with customers clearly and professionally.
Ability to lift up to 25 pounds and walk, stand, and climb outdoors in varied weather.

Nice To Haves

Prior television and digital advertising sales experience.

Responsibilities

Study and understand the media products and services offered.
Train in sales tactics and approaches approved by the company.
Approach potential clients through leads, cold calls, existing relationships, promotional events, and other means.
Deliver sales pitches by phone or in person to secure sales.
Explain the benefits and potential audience of media offerings to prospective clients.
Explain pricing and negotiate costs when necessary.
Collect client information and provide order information to the company to facilitate sales.
Track media purchases to ensure they are completed accurately and on time.
Maintain accurate notes of client interactions and activities.
Maximize sales and meet short- and long-term quotas.
Maintain strong relationships with internal and external colleagues and clients.
Travel to clients or agency representatives and attend industry or community events and trainings.
Meet clients outside normal business hours when necessary.
Manage client orders, meet company deadlines, handle credit and billing collection processes, and prepare sales reports for a manager.
Develop advertising programs that address client needs and grow revenue.
Assist clients with advertising copy and coordinate advertising production and scheduling with other departments.