Advertising Sales Executive

Schurz Communications•Hagerstown, MD

About The Position

Antietam Broadband is hiring an Advertising Sales Executive to generate revenue through the sale of cable television and digital advertising products. The role involves strengthening relationships with current accounts and acquiring new advertisers. The successful candidate will develop creative advertising programs tailored to client needs and manage accounts from order placement through delivery, billing and collections, and sales reporting. This collaborative, client-facing position requires knowledge of competing media, marketing, and industry practices. Travel to meet clients and attend industry or community events and trainings is required; occasional meetings outside normal business hours may be necessary. Compensation is salaried at $18,000–$20,000 per year, with uncapped commissions and stated on-target earnings of $70,000–$90,000 per year. A bonus compensation plan is available for exceeding budget and/or exceptional sales performance.

Requirements

Bachelor’s degree in business, marketing, or communications, or commensurate work experience.
At least 1 year of media experience; digital marketing experience is preferred.
Knowledge of digital advertising products, including SEO, SEM, targeted programmatic display, streaming television, video pre-roll, email marketing, social media advertising, and device ID.
Experience with consultative selling, including prospecting, setting appointments, conducting needs analyses, creating proposals, presenting, and closing business.
Ability to use a CRM to track sales activity and revenue.
Ability to use research materials and data to create advertising solution proposals.
Strong client and agency contacts and a well-networked presence.
Strong written and verbal communication skills.
Ability to multitask and be detail-oriented and reliable.
Proficiency with Microsoft Suite products, CRM, and other internal systems.
Outstanding customer service skills.
Reliable transportation and a valid driver’s license.
Outgoing, persuasive, confident, resilient, creative, adaptable, organized, and good listening skills; interpersonal skills and a desire to bring positive energy and strong sales activity to the team.
Ability to identify and present big-picture concepts while paying attention to detail.

Nice To Haves

Prior experience in television and digital advertising sales.
Digital marketing experience.

Responsibilities

Study and understand the company’s media products and services.
Train in company-approved sales tactics and approaches.
Approach potential clients through leads, cold calls, existing relationships, promotional events, or other means.
Present sales pitches by phone or in person to secure sales.
Explain the benefits and potential audience of media offerings to clients.
Explain pricing and negotiate costs when necessary.
Collect client information and provide order details to the company to facilitate sales.
Track media purchases to ensure orders are completed accurately and on time.
Maintain accurate notes of client interactions and activities.
Maximize sales and meet short- and long-term quotas.
Maintain excellent relationships with internal and external colleagues and clients.
Travel to meet clients or agency representatives and participate in industry or community events and trainings.
Meet clients outside normal business hours when necessary.
Prepare sales reports for the manager and manage account orders, company deadlines, and credit and billing collection processes.
Assist clients with advertising copy and coordinate advertising production and scheduling with other departments.