National Advertising Sales Executive

LPi (Liturgical Publications Inc)•New Berlin, WI

4d•Remote

About The Position

LPi is seeking an energetic, self-motivated National Advertising Sales Executive to build new regional and national advertising partnerships across its print and digital advertising products. This is a new-business sales opportunity focused on building a book of business from the ground up. The role involves researching and pursuing larger advertisers, developing customized advertising solutions, and guiding complex opportunities from initial contact through negotiation and close. The position generates new advertising revenue by identifying, pursuing, and securing regional and national advertisers for LPi's publications and digital advertising products. The executive builds relationships with marketing decision-makers, advertising agencies, and other key stakeholders, while creating a sustainable pipeline of advertising accounts. The role is remote, involves approximately 25% travel, and is performed independently with general direction. Compensation is an $85,000 base salary plus uncapped commission, with target total annual compensation of $115,000. The position reports to an Area Sales Manager or Director, has no direct supervisory responsibilities, and collaborates with internal teams as needed to develop proposals, coordinate advertising programs, and deliver on customer commitments. LPi provides hands-on training and product education.

Requirements

Consultative selling skills, including understanding customer objectives, presenting tailored solutions, negotiating, and closing sales.
Ability to build credibility and productive relationships with senior-level decision-makers, marketing professionals, media buyers, and advertising agencies.
Ability to develop a book of business from scratch through disciplined prospecting, persistence, networking, and new-account acquisition.
Strong organizational skills to manage multiple prospects, longer sales cycles, proposals, follow-ups, and negotiations simultaneously.
Proficiency with Microsoft Word, Excel, and Outlook.
Ability and willingness to travel approximately 25% of the time.
High school diploma or GED equivalent required.
Candidates should be energetic, self-motivated, persistent, and results-oriented.

Nice To Haves

Experience with Salesforce or another CRM system.
Additional education in business, marketing, communications, or a related field.
Three or more years of sales experience preferred, ideally in advertising, media sales, marketing, business development, or a related field.
Experience selling to regional or national advertisers, working with advertising agencies, managing complex sales opportunities, or developing large accounts.

Responsibilities

Identify, research, and pursue prospective advertisers whose products and services align with LPi's publications, audiences, and advertising opportunities.
Build a portfolio of advertising accounts through proactive prospecting, strategic outreach, relationship development, and acquisition of new advertisers.
Develop customized advertising solutions based on customer objectives.
Guide sales opportunities from first contact through negotiation and close.
Build relationships with senior-level marketing professionals, media buyers, advertising agencies, and other key stakeholders.
Manage prospects, sales cycles, proposals, follow-ups, and negotiations.
Collaborate across departments to develop proposals, coordinate advertising programs, and deliver on customer commitments.