National Advertising Sales Executive

LPi•New Berlin, WI

3d•Remote

About The Position

LPi is seeking an energetic, self-motivated National Advertising Sales Executive to build new regional and national advertising partnerships across its print and digital advertising products. This is a new-business sales opportunity focused on building a book of business from the ground up. The role involves researching and pursuing larger advertisers, developing customized advertising solutions, and guiding complex sales opportunities from initial contact through negotiation and close. The position generates new advertising revenue by identifying, pursuing, and securing regional and national advertisers for LPi's publications and digital advertising products. The executive builds relationships with marketing decision-makers, advertising agencies, and other stakeholders while creating a sustainable pipeline of advertising accounts. The role works independently with general direction and collaborates across departments as needed to develop proposals, coordinate advertising programs, and deliver on customer commitments. It has no direct supervisory responsibilities. This is a remote position involving a combination of office and customer locations, with approximately 25% travel. Compensation is an $85,000 base salary plus uncapped commission, with target total annual compensation of $115,000. LPi provides hands-on training and product education.

Requirements

Consultative selling skills, including understanding customer objectives, presenting tailored solutions, negotiating, and closing sales.
Ability to build credibility and productive relationships with senior-level decision-makers, marketing professionals, media buyers, and advertising agencies.
Ability to build a book of business from scratch through disciplined prospecting, persistence, networking, and new-account acquisition.
Strong organizational skills to manage multiple prospects, longer sales cycles, proposals, follow-ups, and negotiations.
Proficiency with Microsoft Word, Excel, and Outlook.
Ability and willingness to travel approximately 25% of the time.
High school diploma or GED equivalent required.
Three or more years of sales experience preferred, ideally in advertising, media sales, marketing, business development, or a related field.

Nice To Haves

Experience with Salesforce or another CRM system.
Additional education in business, marketing, communications, or a related field.
Experience selling to regional or national advertisers, working with advertising agencies, managing complex sales opportunities, or developing large accounts.
Energetic, self-motivated, persistent, and results-oriented approach.

Responsibilities

Identify, research, and pursue prospective advertisers whose products and services align with LPi's publications, audiences, and advertising opportunities.
Build a portfolio of advertising accounts through proactive prospecting, strategic outreach, relationship development, and acquisition of new advertisers.
Develop customized advertising solutions and guide complex opportunities from first contact through negotiation and close.
Build relationships with senior-level decision-makers, marketing professionals, media buyers, and advertising agencies.
Manage prospects, sales cycles, proposals, follow-ups, and negotiations.
Collaborate across departments to develop proposals, coordinate advertising programs, and deliver on customer commitments.