Specialist, Social Media
About The Position
The Specialist, Social Media owns and drives Culture Kings’ U.S. social media calendar, coordinating content around product launches, campaigns, collaborations, retail activations, and cultural moments. The role aligns social plans with broader U.S. marketing timelines, identifies content opportunities, and makes independent publishing decisions that reflect brand standards and market relevance. The position conceives, captures, produces, edits, and packages social-first content for Instagram, TikTok, YouTube Shorts, Reels, Stories, Threads, and emerging platforms. It directs and captures photo and video content at campaigns, photoshoots, retail activations, creator visits, and brand events, adapting creative for platform-native formats while maintaining brand consistency. The Specialist represents U.S. social media in regional go-to-market checkpoints, develops content briefs and asset requests, and communicates regional priorities and content needs to cross-functional partners. The role also manages day-to-day community engagement, builds relationships with customers and creators, monitors conversations, tracks content performance and platform trends, and provides actionable recommendations to the Global Social Media Manager.
Requirements
- 2–4 years of experience in social media, content creation, or digital marketing.
- Ability to create high-quality, platform-native content for Instagram, TikTok, YouTube Shorts, and Reels using mobile and professional tools.
- Deep understanding of social media platforms, algorithms, content formats, and best practices.
- Strong creative instincts and ability to develop concepts and execute them independently.
- Experience supporting or leading go-to-market processes, content briefing, and cross-functional collaboration.
- Proficiency with social media scheduling, analytics, and content management platforms.
- Excellent organizational skills and ability to manage multiple campaigns and deadlines simultaneously.
Nice To Haves
- Experience in fashion, streetwear, lifestyle, retail, or youth culture.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Deep connection to U.S. fashion, street culture, music, sports, and internet culture.
- Strong aesthetic and brand sensibility.
- Ability to thrive in fast-paced environments and balance creative excellence with operational rigor.
- Collaborative communication skills and ability to earn trust across creative, marketing, and commercial teams.
Responsibilities
- Own and drive the U.S. social media marketing calendar for product launches, campaigns, collaborations, retail activations, and cultural moments.
- Align social content plans with U.S. marketing and campaign timelines, identifying gaps and opportunities.
- Prioritize content needs and make real-time publishing decisions in line with brand standards and market relevance.
- Identify culturally relevant moments for Culture Kings to engage authentically with the U.S. market.
- Conceive, capture, produce, edit, and package social-first content across Instagram, TikTok, YouTube Shorts, Reels, Stories, Threads, and emerging platforms.
- Direct and capture photo and video content at campaigns, photoshoots, retail activations, creator visits, and brand events.
- Adapt content for multi-platform distribution and platform-native formats while maintaining brand consistency.
- Develop creative concepts and content ideas that resonate with U.S. audiences and advance the brand.
- Represent U.S. social media at regional go-to-market checkpoints and ensure social content needs are defined and actioned.
- Develop content briefs, shot lists, asset requests, and platform-specific deliverables.
- Communicate content gaps, timing requirements, and regional priorities to cross-functional partners.
- Manage daily community engagement across U.S. social channels, including comments, DMs, mentions, and UGC.
- Build relationships with customers, creators, and community members to support brand affinity and loyalty.
- Monitor and engage with trending conversations and escalate brand reputation concerns when appropriate.
- Track and analyze content performance, audience engagement, and platform trends to inform strategy and optimization.
- Provide actionable insights and recommendations to the Global Social Media Manager.
- Maintain content calendars, publishing schedules, campaign trackers, and asset libraries.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
