Specialist, Paid Social
About The Position
The Paid Social Specialist supports the execution, optimization, and reporting of paid social campaigns for luxury, fashion, and beauty brands. Working closely with strategists and senior team members, the role helps bring media strategies to life across Meta, TikTok, Pinterest, Snapchat, and YouTube. The Specialist ensures campaigns are launched accurately, budgets are managed responsibly, and performance insights inform ongoing optimization. Success requires strong organization, attention to detail, communication, collaboration, ownership, and a commitment to continuous improvement.
Requirements
- At least 1 year of professional experience in marketing, advertising, social media, or a related field.
- Familiarity with Meta, TikTok, Pinterest, Snapchat, and YouTube, and an interest in developing paid advertising expertise.
- Exceptional attention to detail and strong organizational skills, including the ability to manage multiple priorities, maintain accuracy, and meet deadlines in a fast-paced environment.
- Proficiency in Microsoft Excel and/or Google Sheets, including data organization, basic analysis, and reporting.
- Strong analytical and critical-thinking skills, including the ability to interpret data, identify trends, and communicate observations clearly.
- Excellent written and verbal communication skills and the ability to collaborate professionally and seek clarification when needed.
- A self-motivated approach to learning, openness to feedback, and ability to take ownership of assigned responsibilities.
Nice To Haves
- Previous hands-on paid social experience.
- Previous experience with paid social advertising platforms.
- Relevant certifications, such as Meta Blueprint, TikTok Media Buying, or Google Analytics.
Responsibilities
- Build, launch, and optimize paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and YouTube, ensuring accurate setup, targeting, creative implementation, and tracking.
- Monitor campaign performance and budget pacing, implement optimizations, and identify opportunities or potential issues in collaboration with senior team members.
- Perform quality assurance across campaign builds, creative assets, tracking, and reporting.
- Support weekly, monthly, and ad hoc reporting by pulling data, analyzing performance trends, and contributing insights and recommendations.
- Collaborate with strategists and cross-functional partners on campaign planning, creative testing, and ongoing optimization initiatives.
- Participate in client meetings and communicate executional updates as appropriate.
- Stay informed about paid social platform developments, emerging trends, and industry best practices, and develop technical skills.
Benefits
- Comprehensive medical, dental, and vision benefits.
- Retirement program.
- Parental leave and return-to-work program.
- Flexible Time Off.
- Sabbatical opportunities.
- Paid holidays.
- Quarterly Company Recharge Days.
- December holiday closure.
- Learning and development opportunities.
- Remote-first workplace designed to support flexibility and connection.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
