Paid Social Specialist (Hybrid)

Enova International•Chicago, IL

12d•$90,000 - $120,000•Hybrid

About The Position

Enova is seeking a Paid Social Specialist to drive customer acquisition and growth for OnDeck through paid social, with a focus on Meta and YouTube. The role owns channel acquisition and efficiency targets, continuous testing and optimization, audience segmentation, and improvements to data pipelines. It combines performance analysis with creative strategy: using campaign results to direct creative briefs and collaborating with internal and external teams to improve performance. The specialist manages the social agency as an extension of the team, holding it accountable for results, deliverables, and recommendations. The role also manages budgets, invoices, projections, and daily optimization; partners with Analytics, Data Science, Product, Website, Creative, and Legal; uses AI tools to support research and reporting; and presents strategy and results to leadership in relation to P&L outcomes. This is a hybrid role. Employees work in the office Tuesday through Thursday and may work remotely on Mondays and Fridays. The budgeted annual salary range is $90,000 to $120,000. Additional compensation may include a bonus and restricted stock units.

Requirements

Bachelor’s degree in Marketing, Business, or Finance, or equivalent experience.
At least 6 years of experience owning paid social or paid media performance and consistently meeting acquisition volume and efficiency targets.
Hands-on experience with Meta and YouTube; candidates should be ready to describe a measurable performance win.
Command of conversion setup, value-based bidding, audience segmentation, budget pacing, and structured A/B testing.
Ability to identify underperformance early, diagnose root causes, and drive corrective action.
Strong analytical skills, including combining data sources and experience with GA4 or Adobe Analytics, SQL, Excel, and PowerPoint reporting, and connecting performance to P&L outcomes.
Experience using performance data to direct creative, write briefs, and quality-assure creative, as well as holding agency partners accountable for results and deliverables.
Familiarity with AI tools and sound judgment about their use.
Self-motivation, ownership, strong communication skills, confidence presenting to leadership, and ability to align cross-functional teams.

Responsibilities

Own paid performance across Meta and YouTube, with accountability for acquisition volume, channel efficiency, and growth targets.
Identify underperformance, diagnose its drivers, develop corrective action plans, and ensure they are executed.
Hold the social agency accountable for performance, deliverables, and strategic recommendations.
Build testing roadmaps, recommend investment shifts, and proactively identify ways to scale channels.
Use performance results to provide creative direction, write briefs, quality-assure creative, and keep creative teams, the agency, and Analytics informed.
Partner with Analytics and Data Science on data pipelines, audience segmentation, conversion setup, and value-based bidding.
Manage budgets, invoicing, projections, and daily optimization within efficiency targets.
Partner with Website, Creative, and Legal on compliant landing pages, creative, and A/B tests to improve conversion rates.
Use AI to accelerate research, analysis, and reporting.
Communicate between leadership and cross-functional team members, presenting strategy and results tied to P&L outcomes.