Paid Social Specialist (Hybrid)
About The Position
Enova is seeking a Paid Social Specialist to drive customer acquisition and growth for OnDeck through paid social, with a focus on Meta and YouTube. The role owns channel acquisition and efficiency targets and uses continuous optimization, structured testing, audience segmentation, and creative performance feedback to improve results. The specialist will collaborate with Creative, Analytics, Data Science, Product, Legal, Website, and leadership, and will use AI tools to support research, analysis, and reporting. The social agency functions as an extension of the team, and the specialist is responsible for its performance and deliverables. The role presents strategy and results to leadership and connects channel performance to P&L outcomes. This is a hybrid position requiring in-office work Tuesday through Thursday, with remote flexibility Monday and Friday.
Requirements
- Bachelor’s degree in Marketing, Business, or Finance, or equivalent experience.
- At least 6 years owning paid social or paid media performance and consistently meeting acquisition volume and efficiency targets.
- Hands-on experience with Meta and YouTube.
- Ability to provide an example of a performance win and its supporting metrics.
- Command of conversion setup, value-based bidding, audience segmentation, budget pacing, and structured A/B testing.
- Ability to identify underperformance early, diagnose root causes, and drive corrective action.
- Strong analytical skills, including combining data sources and using GA4 or Adobe Analytics, SQL, Excel, and PowerPoint reporting to connect performance to P&L outcomes.
- Experience using performance data to direct creative, write briefs, and quality-check creative.
- Experience holding agency partners accountable for results and deliverables.
- Familiarity with AI tools and sound judgment in using them.
- Self-motivation, ownership, strong communication skills, and confidence presenting to leadership and aligning cross-functional teams.
Responsibilities
- Own paid performance across Meta and YouTube, delivering acquisition volume, efficiency, and growth targets.
- Identify underperformance, diagnose its drivers, create corrective action plans, and ensure they are executed.
- Hold the social agency accountable for performance, deliverables, and strategic recommendations.
- Build testing roadmaps, recommend investment shifts, and proactively identify opportunities to scale channels.
- Use performance results to guide creative direction, write briefs, quality-check creative, and keep creative teams, the agency, and Analytics informed.
- Partner with Analytics and Data Science on data pipelines, audience segmentation, conversion setup, and value-based bidding.
- Manage budgets, invoicing, projections, and daily optimization within efficiency targets.
- Partner with Website, Creative, and Legal on compliant landing pages, creative, and A/B tests to improve conversion rates.
- Use AI tools to accelerate research, analysis, and reporting.
- Own communication between leadership and cross-functional teams, and present strategy and results tied to P&L outcomes.
Benefits
- Health, dental, and vision insurance, including mental health benefits.
- 401(k) matching with a Roth option for U.S.-based employees.
- Paid time off and paid holidays.
- Sabbatical program for eligible roles.
- Summer hours for eligible roles.
- Paid parental leave.
- Employee diversity, equity, and inclusion groups.
- Employee recognition and rewards program.
- Charitable matching and a paid volunteer day.
- Additional compensation may include a bonus and restricted stock units.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
