Specialist, Paid Social Digital Advertising

Canvas Worldwide•El Segundo, CA

10d•Hybrid

About The Position

The Specialist, Paid Social focuses on paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube, and Search. The role supports the larger team in executing paid media tactics, optimizing campaigns, and managing budgets, while working directly with the Media Director to analyze performance and develop media recommendations for internal teams and clients. The Specialist serves as a subject matter expert and participates in strategic discussions with agency, client, and partner teams, including Strategy, Digital Investment, Analytics, Programmatic, and Linear (TV/OTT). The position offers the opportunity to work across Search and Paid Social while progressing through a checklist designed to establish advanced mastery of each channel. Success requires curiosity, attention to detail, a self-motivated work ethic, and the ability to collaborate in a fast-paced environment where social media work can be ad hoc. The role also develops skills in email correspondence, PowerPoint and Excel, presenting, client management, team management, and partner relationship management.

Requirements

At least 1 year of experience working in paid social media.
Hands-on experience with leading social media platforms.
Ability to drive projects from start to finish.
Excellent written and verbal communication skills.
Strong organizational and analytical skills.
Excellent time-management skills and ability to follow through.
Extremely detail-oriented.
Ability to prioritize and handle multiple tasks flexibly and communicate priorities to a supervisor.
High-level proficiency and knowledge of Microsoft Office products and planning tools.

Nice To Haves

Bachelor's degree preferred.

Responsibilities

Manage day-to-day campaign performance and analysis, working directly with the team's Media Director.
Research audiences and their behaviors.
Use data and in-campaign trends to identify opportunities to expand or optimize campaigns.
Evaluate creative ads against platform specifications and advise the client-lead creative team on best practices.
Traffic, upload, and quality-assure ads, targeting parameters, and landing page URLs.
Perform account diagnostic checks and provide daily pacing updates.
Review and present findings internally to develop ongoing recommendations.
Monitor campaigns for pacing, underspend or overspend, traffic abnormalities, and additional opportunities.
Stay current on trends in tools, technology, advertising products, and social media platforms.
Assist with developing audience worksheets through research and organizing them into cohesive strategic campaigns for client review and approval.
Identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations, and other campaign controls based on client goals, ensuring campaigns align with the brief and measurement plan.