Digital Advertising & Analytics Specialist

First Ascent•Wilmington, DE

1d•Hybrid

About The Position

The Digital Advertising & Analytics Specialist manages digital advertising campaigns and budgets across search and social platforms, including Google Search and Display, Meta, Reddit, and LinkedIn. The role executes campaign strategies, develops audience targeting profiles, and recommends targeting, platforms, budgets, copy, and creative direction to help clients meet their business goals. It also involves reviewing campaign performance, identifying opportunities for optimization, investigating anomalies, and keeping current with advertising-platform changes and industry best practices. The specialist leads monthly check-ins with the marketing team and presents monthly analytics results to clients. In collaboration with project managers, writers, designers, and production teams, the role prioritizes work, coordinates ad assets, and helps keep projects on time, on budget, and aligned with client strategy. Reporting and troubleshooting involve tools such as GA4, Looker Studio, and Microsoft Clarity. The position calls for strong communication, attention to detail, accountability, and adaptability in a fast-paced, collaborative environment. The position has a hybrid schedule of three days in the office and two days remote. The office is in downtown Wilmington, Delaware, and parking is provided. Occasional travel or event attendance may be required. Reasonable accommodations may be made for individuals with disabilities. First Ascent Design is an equal opportunity and at-will employer.

Requirements

2–8 years of experience in digital marketing and digital paid advertising.
Proven ability to work with a team and/or contractors in a fast-paced, production-focused environment.
Expertise in paid digital advertising across search and social media channels.
High proficiency with campaign management, advertising platforms, and budget oversight.
Familiarity with keyword research, SEO/SEM tactics, and digital marketing best practices.
Experience with analytics and reporting tools such as Data Studio/Looker Studio, GA4, Google Tag Manager, Google Search Console, Google Ads, Meta Business Suite, and Microsoft Clarity.
Strong communication skills, including the ability to translate complex data into clear, client-facing insights.
Strong attention to detail, personal accountability, and adaptability.
A valid driver's license and reliable transportation.

Nice To Haves

Agency experience.
Leadership or mentoring experience.
Design knowledge.
CRM or email experience.
Certifications in Google Ads and Meta platforms.

Responsibilities

Lead monthly check-ins and reviews with the marketing team.
Present monthly analytics results to clients.
Manage digital marketing campaigns and advertising budgets across platforms such as Google Search and Display, Meta, Reddit, and LinkedIn.
Execute campaign strategies and recommend targeting, platforms, budgets, copy, and creative direction.
Build audience targeting profiles.
Ensure campaigns align with client business goals and recommend optimizations when performance lags.
Partner with project managers to prioritize tasks, manage production team efforts, and keep projects on time and on budget.
Coordinate with writers and designers to deliver on-brand, goal-driven ad assets, and review deliverables for strategic alignment.
Use analytics and reporting tools, including GA4, Looker Studio, and Microsoft Clarity, and troubleshoot technical issues across platforms.
Stay current with advertising-platform changes and industry best practices.
Investigate performance anomalies, suggest process improvements, and explore new tools, platforms, and campaign types.
Perform other tasks as assigned.