Specialist, Paid Social Digital Advertising

Canvas Worldwide•El Segundo, CA

10d•$70,400 - $70,400•Hybrid

About The Position

The Specialist, Paid Social focuses on building expertise in paid media across Meta, TikTok, Snap, Pinterest, Reddit, YouTube, and Search. The role supports the broader team in executing paid media tactics, optimizing campaigns, managing budgets, and analyzing performance with the Media Director to inform recommendations for internal teams and clients. The Specialist contributes as a subject matter expert in strategic discussions with agency, client, and partner teams, including Strategy, Digital Investment, Analytics, Programmatic, and Linear (TV/OTT). The position offers opportunities to work across Search and Paid Social while progressing through a predetermined channel-mastery checklist. Success requires curiosity, attention to detail, self-motivation, and the ability to work in a fast-paced environment where social media activity may require ad hoc responses. The role also develops communication, presentation, client management, team management, and partner relationship skills. This is a hybrid role requiring at least three days in the office per week. The position is based at the company’s El Segundo office. The listed yearly salary is $70,400; actual base pay may vary based on experience, qualifications, training, certifications, and internal equity.

Requirements

At least 1 year of experience working in paid social media.
Hands-on experience with major social media platforms.
Proven ability to drive projects from start to finish.
Excellent written and verbal communication skills.
Strong organizational and analytical skills.
Excellent time management and follow-through.
Extremely detail-oriented.
Ability to prioritize and manage multiple tasks flexibly and communicate priorities to a supervisor.
High proficiency and knowledge of Microsoft Office products and planning tools.

Nice To Haves

Bachelor's degree preferred.

Responsibilities

Manage day-to-day campaign performance and analysis in collaboration with the team's Media Director.
Research audiences and their behaviors.
Use data and in-campaign trends to identify campaign expansion and optimization opportunities.
Evaluate creative ads for platform specifications and advise the client-lead creative team on best practices.
Traffic, upload, and quality-assure ads, targeting parameters, and landing page URLs.
Perform account diagnostic checks and provide daily pacing updates.
Review and present findings internally to develop ongoing recommendations.
Monitor campaigns for pacing, under- or overspending, traffic abnormalities, and other opportunities.
Keep up with trends in tools, technology, advertising products, and social media platforms.
Assist with developing audience worksheets through research and organizing them into strategic campaigns for client presentation, review, and approval.
Identify audience parameters, ad units, KPIs, bid and objective types, budget allocations, and other campaign controls based on client goals, campaign briefs, and measurement plans.
Participate in strategic conversations with agency, client, and partner teams.