Paid Social Advertising Manager

Microsoft•Redmond, WA

5d•$106,400 - $222,600

About The Position

The Paid Social Advertising Manager is the paid social subject-matter expert and strategic lead for Windows campaigns on the Windows Devices & Services (WDS) Creative & Integrated Marketing team. The role shapes campaign activity across social platforms from audience and channel strategy through social-first creative development, creator partnerships, launch, optimization, and learning. Platforms include Meta, TikTok, YouTube Shorts, Snapchat, Reddit, X, and emerging channels. The manager translates business objectives and audience insights into platform-specific strategies, works hands-on with campaign, creative, media, marketing, research, analytics, legal, platform, and agency partners, and connects performance data to business outcomes. The role also supports global and regional activation through playbooks and toolkits, keeps current with new formats and AI-enabled approaches, and helps deliver integrated, on-time, on-budget campaigns. The team develops consumer advertising that builds the Windows brand, creates product demand, and helps customers understand the value of Windows products.

Requirements

Bachelor's degree in Business, Advertising, Marketing, Communications, or a related field and 4+ years of experience in media, marketing, or advertising on the client or agency side, or equivalent experience.
5+ years of campaign management, digital marketing, and/or product, project, or site management experience.
Proven ability to develop strategies across multiple social channels and adapt creative and messaging to maximize engagement and campaign impact.
Ability to use campaign data, audience insights, and performance metrics to optimize paid and organic social strategies.
Experience developing and optimizing social-first creative, including short-form and vertical video, Reels, Stories, carousels, and other native social formats.
Experience working with creative, advertising, media, and/or production agencies and holding partners accountable for performance, quality, timelines, and deliverables.
Experience developing and managing creator or influencer content and partnerships for paid advertising campaigns.
Experience developing or executing A/B testing, audience testing, creative testing, and/or campaign measurement strategies.
Demonstrated ability to lead cross-functional work, create clarity from ambiguity, and influence decisions without direct authority.
Strong written and verbal communication, stakeholder-management, and presentation skills, including communicating results, risks, and recommendations to senior stakeholders.
Comfort using AI to improve creative development, audience insights, optimization, and reporting, and curiosity about emerging social platforms, formats, and culture.

Nice To Haves

Master's degree in Business, Advertising, Marketing, Communications, or a related field and 6+ years of experience in media, marketing, social marketing, or advertising on the client or agency side.
8+ years of experience leading paid advertising and paid social campaigns, including strategy, execution, optimization, and performance measurement.
6+ years of experience partnering with and managing external creative, advertising, and media agencies to deliver high-quality campaigns on time and against business objectives.
6+ years of experience working with creators, influencers, and external partners to develop authentic, platform-relevant content and campaigns.
4+ years of experience across major social platforms, including Meta, TikTok, YouTube, Snapchat, Reddit, X, and/or emerging social channels.
Experience leading paid social for large-scale global consumer technology campaigns designed to drive product perceptions and create demand.
Experience running paid creator and influencer programs, including partnership ads, usage rights, and disclosure requirements.
Experience briefing and developing paid social creative.
Platform certifications such as Meta Blueprint, TikTok Academy, or Google Ads.

Responsibilities

Lead paid social strategy for Windows campaigns, translating business goals, audience insights, and media plans into platform-specific approaches with objectives, KPIs, and success measures.
Advise campaign leads, creative teams, and leadership on platform selection, creative formats, and flighting across social and emerging platforms.
Brief, develop, and review platform-specific social-first creative with creative and production agencies, including short-form and vertical video, Stories and Reels, carousels, interactive units, and mobile-native executions.
Lead paid creator-content development, including partnerships and whitelisted ads, coordinating talent selection, briefing, creative development, production, finishing, and paid-campaign integration with social, creator, and legal partners.
Partner with the media team on partner and channel selection, creative rotation, asset versioning, and asset quality assurance; hold agencies accountable for performance, quality, and service-level expectations.
Monitor in-flight performance and optimize creative rotation, placements, and campaign activity to improve results against goals.
Build and run creative and audience testing plans, including A/B tests, multivariate tests, and lift studies, and apply learnings across campaigns and markets.
Work with research, analytics, and measurement teams to define plans for perception lift, conversion lift, attribution, and incrementality, connecting paid social results to business outcomes such as perception shifts and device sales.
Deliver insight-driven reporting and post-campaign analyses with recommendations for working teams and senior leaders.
Ensure assets meet platform specifications, brand standards, accessibility requirements, and Microsoft privacy, brand safety, and suitability policies; coordinate reviews of claims, disclosures, and offer language with CELA.
Integrate social workstreams into campaign plans, workback schedules, asset delivery, and launch readiness with campaign managers and cross-functional leads; deliver launches on time and within budget.
Build platform-partner relationships to access beta products, practices, research, and support, and identify opportunities in formats, targeting, and AI-driven tools.
Create paid social playbooks, toolkits, and practices to support global and regional campaign localization and scaling.
Model Microsoft leadership principles by creating clarity, generating energy, and delivering success across teams without direct authority.
Embody Microsoft's culture and values.