Paid Social Advertising Manager

Microsoft • Redmond, WA

5d

About The Position

The Paid Social Advertising Manager is the strategic lead and subject-matter expert for paid social across Windows campaigns on the Windows Devices & Services (WDS) Creative & Integrated Marketing team. The role shapes campaign execution from audience and channel strategy through social-first creative development, creator partnerships, launch, optimization, measurement, and learning. Platforms include Meta (Facebook and Instagram), TikTok, YouTube Shorts, Snapchat, Reddit, X, and emerging social channels.

The manager works closely with advertising campaign managers, creative and product marketing teams, integrated marketing, media, social and community, research and insights, analytics, legal, platform partners, and external creative and media agencies. The position requires hands-on platform expertise and sound marketing and creative judgment, translating business objectives into effective paid social strategies and contributing to both creative reviews and performance analysis. The role supports global and regional campaign activation and is responsible for launching campaigns on time and within budget.

The WDS Creative & Integrated Marketing team develops integrated consumer experiences and advertising campaigns that build the Windows brand, create product demand, and help customers understand the value of Windows products. Microsoft describes its mission as empowering every person and organization to achieve more, and its culture as centered on growth mindset and collaboration.

Requirements

• Bachelor's degree in Business, Advertising, Marketing, Communications, or a related field and 4+ years of experience in media, marketing, or advertising on the client or agency side, or equivalent experience.
• 5+ years of campaign management, digital marketing, and/or product, project, or site management experience.
• Proven ability to develop strategies across multiple social channels and adapt creative and messaging to maximize engagement and campaign impact.
• Ability to use campaign data, audience insights, and performance metrics to optimize paid and organic social strategies and improve results.
• Experience developing and optimizing social-first creative, including short-form and vertical video, Reels, Stories, carousels, and other native social formats.
• Experience partnering with creative, advertising, media, and/or production agencies and holding external partners accountable for performance, quality, timelines, and deliverables.
• Experience developing and managing creator or influencer content and partnerships for paid advertising campaigns.
• Experience developing or executing A/B testing, audience testing, creative testing, and/or campaign measurement strategies to identify actionable insights.
• Demonstrated ability to lead cross-functional work, create clarity from ambiguity, and influence decisions without direct authority.
• Strong written and verbal communication, stakeholder management, and presentation skills, including communicating results, risks, and recommendations to senior stakeholders.
• Comfort using AI to improve creative development, audience insights, optimization, and reporting, and curiosity about emerging social platforms, formats, and culture.

Nice To Haves

• Master's degree in Business, Advertising, Marketing, Communications, or a related field and 6+ years of experience in media, marketing, social marketing, or advertising on the client or agency side.
• 8+ years of experience leading paid advertising and paid social campaigns, including strategy, execution, optimization, and performance measurement.
• 6+ years of experience partnering with and managing external creative, advertising, and media agencies to deliver high-quality campaigns on time and against business objectives.
• 6+ years of experience working with creators, influencers, and external partners to develop authentic, platform-relevant content and campaigns.
• 4+ years of experience across major social platforms, including Meta, TikTok, YouTube, Snapchat, Reddit, X, and/or emerging social channels.
• Experience leading paid social for large-scale global consumer technology campaigns designed to drive product perceptions and create demand.
• Experience running paid creator and influencer programs, including partnership ads, usage rights, and disclosure requirements.
• Experience briefing and developing paid social creative.
• Platform certifications such as Meta Blueprint, TikTok Academy, or Google Ads.

Responsibilities

• Lead paid social strategy for Windows campaigns, translating business goals, audience insights, and media plans into platform-specific strategies with clear objectives, KPIs, and success measures.
• Serve as the paid social subject-matter expert, advising campaign leads, creative teams, and leadership on platform selection, creative formats, and campaign flighting.
• Partner with creative and production agencies to brief, develop, and review platform-specific social-first creative, including short-form and vertical video, Stories, Reels, carousels, interactive units, and mobile-first executions.
• Lead paid creator-content development, including partnerships and whitelisted ads, coordinating talent selection, briefing, creative development, production, finishing, and campaign integration with social, creator, and legal partners.
• Partner with the media team on channel and partner selection, creative rotation, versioning, asset quality assurance, and agency accountability for performance, quality, and service expectations.
• Manage in-flight optimization by monitoring results and adjusting creative rotation, placements, and other campaign elements to improve performance against goals.
• Build and run creative and audience testing plans, including A/B tests, multivariate tests, and lift studies, and develop learnings that can be applied across campaigns and markets.
• Work with research, analytics, and measurement teams to define plans for perception lift, conversion lift, attribution, and incrementality, and connect social results to business outcomes such as perception shifts and device sales.
• Deliver reporting and post-campaign analyses that translate data into recommendations and practical improvements for future campaigns.
• Ensure social assets meet platform specifications, brand standards, accessibility requirements such as captions and alt text, and Microsoft privacy, brand safety, and suitability policies.
• Partner with CELA to plan and route reviews of claims, disclosures, and offer language.
• Coordinate with other Paid Advertising Campaign Managers and cross-functional leads to integrate social workstreams into campaign plans, workback schedules, asset delivery, and launch readiness.
• Deliver campaigns on time and within budget.
• Build relationships with platform partners to access beta products, practices, research, and support, and identify opportunities involving formats, targeting, and AI-driven tools.
• Support global and regional activation by creating paid social playbooks, toolkits, and practices for localizing and scaling campaigns across markets.
• Model Microsoft leadership principles by creating clarity, generating energy, and delivering success across teams without relying on direct authority.
• Embody Microsoft's culture and values.

Benefits

• Certain roles may be eligible for benefits and other compensation; additional benefits and pay information is available on Microsoft's careers website.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level