Specialist, Marketing

Kankakee Community College•Kankakee, IL

24d

About The Position

Develops multimedia content and written stories that highlight student and alumni success, college programs, institutional initiatives and community impact in support of the college’s and KCC Foundation’s marketing, communications and branding strategies. Manages and maintains digital content across the college’s website, digital signage, YouTube channel and photo and video libraries. Supports photography, videography and social media activities as needed to advance marketing priorities and ensure consistent, accurate and engaging communications. The Specialist writes and edits content for the college website, newsroom and other marketing and communications materials; develops targeted promotional copy; and supports press releases and institutional communications. The role identifies and develops storytelling opportunities and conducts interviews with students, alumni and other stakeholders. It maintains website and signage content, manages digital photo, video and audio assets, publishes video content, and collaborates on photography and video production, including basic video editing. The Specialist also supports social media content and publishing, provides guidance to student workers and interns as assigned, uses relevant office, content-management, marketing and digital asset tools, maintains records and project files, and provides professional service to college and community stakeholders. Other duties of a similar nature or level may be assigned.

Requirements

At least one to three years of related work experience.
Computer experience using Microsoft Office or comparable applications.
Computer Skills Level II: ability to use telephone, voicemail and email; manage files and perform basic functions with the current operating system; and create, format and edit documents and spreadsheets.
Word processing skills.
Excellent oral and written communication skills.
Demonstrated proficiency in English.

Nice To Haves

Associate degree or bachelor’s degree in marketing, public relations, communications, English or journalism preferred; demonstrated work competencies may be substituted.
Working knowledge of Facebook, TikTok, Twitter, Pinterest and Instagram desirable.
Ads Manager and/or Business Manager experience is a plus.
Proficiency with electronic spreadsheet and marketing software desirable.
Ability to communicate in other languages desirable.

Responsibilities

Write and edit content for the college website, newsroom and other marketing and communications materials in collaboration with the Director of Marketing and Public Relations and the marketing team.
Develop targeted promotional copy for email, text and other communication channels, following messaging and brand standards.
Support the development of press releases and other institutional communications as directed.
Identify and develop stories highlighting student and alumni achievements, academic programs, faculty, donors, institutional initiatives and community impact.
Schedule and conduct interviews with students, alumni and other college stakeholders.
Update and maintain KCC website content and materials in collaboration with the Director of Web Strategy and Digital Experience; ensure content is accurate, current, organized, accessible and consistent with guidelines and brand standards.
Identify outdated website content and coordinate updates with appropriate college departments.
Schedule, publish and maintain content on college marketing signage, including digital boards and television screens; coordinate materials with departments and ensure content is timely, accurate and on-brand.
Manage the college’s digital photo, video and audio asset library, including ingesting files, applying keywords and metadata, organizing assets and maintaining file management practices.
Anticipate and coordinate visual content needs for college programs, events, people and facilities.
Publish and maintain video content on the KCC YouTube channel and related platforms as assigned.
Collaborate with the marketing team to plan and produce photography and video supporting marketing plans, campaigns and communications priorities.
Coordinate with college departments and stakeholders to obtain accurate information and arrange content capture; serve as a photographer or videographer as needed and perform basic video editing.
Provide written, photographic and video content to support social media channels and assist with scheduling, publishing or monitoring posts when needed.
Follow social media guidelines, brand standards and response protocols; refer questions or concerns requiring additional attention to the Social Media Coordinator or appropriate department representative.
Provide guidance and assistance to student workers, job-shadow participants and interns as assigned.
Use relevant office, website content management, digital signage, digital asset management, form development, digital and email marketing, video publishing and other software; maintain accurate records, organized digital files and project documentation.
Learn and apply new tools and technologies as needed to support departmental operations.
Build positive working relationships and provide professional, courteous service to employees, students, visitors and other stakeholders.
Respond to routine inquiries within the scope of the position and direct other questions or concerns to the appropriate individual or department.
Represent the college professionally when conducting interviews, coordinating content and interacting with community members.
Perform other duties of a similar nature or level.