Specialist, Audience Development & Media Buying – Columbia

Sony Music Global Job Board • New York, NY

3d • $66,500 - $70,000

About The Position

This role is part of the Audience Development and Media Buying team within Columbia Records’ Digital Marketing department. The specialist helps ideate and execute campaigns that build fan communities, with an emphasis on capturing first-party data and using it in marketing. Under the supervision of the department head, the specialist plans and executes paid digital advertising campaigns for upcoming releases across Columbia’s artist roster. The role calls for creativity, attention to detail, data acumen, a passion for music and fan culture, and a proactive, problem-solving work ethic.

Requirements

• Hands-on experience with paid media platforms, including Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Proficiency in Excel.
• Strong attention to detail and organization.
• Excellent written and verbal communication skills.
• Creative and collaborative mindset.
• Ability and desire to work in a fast-paced environment.
• Ability to adapt to change and prioritize deadlines.
• Strong interest in social media and internet culture.

Nice To Haves

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• At least one year of relevant paid media experience.

Responsibilities

• Ideate and integrate fan-data initiatives into digital marketing plans, with an eye toward long-term fan journeys.
• Support paid digital media strategy, including planning, execution, and reporting, for a designated roster of Columbia frontline artists.
• Brainstorm content ideas for bespoke advertising objectives and incorporate real-time trends into creative campaigns.
• Synthesize campaign insights for senior management and artist teams, derive narratives from campaign data, own reporting templates, and improve tracking documentation.
• Learn existing tools to streamline digital media processes and explore new platforms to innovate workflows.
• Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Benefits

• Medical, dental, vision, life, and disability coverage.
• 401(k) with employer matching.
• Company-paid identity theft protection.
• Resources for pets, mental health, and meditation.
• Fertility coverage.
• Fully paid leave for childbirth or bonding and fully paid caregiver leave.
• Programs for loved ones with developmental disabilities and neurodiversity.
• Subsidized backup child and elder care.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Professional growth and development opportunities.
• Time off for a winter recess.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level