Director of Audience Development

Bonneville International•Seattle, WA

1d•Onsite

About The Position

Bonneville Seattle seeks a results-driven Director of Audience Development to develop, engage, and grow digital audiences across its distribution platforms. The director shapes the company’s voice and brands through digital channels and guides strategy, content, staffing, and distribution across web, apps, audio, video, and social media. Working with Seattle leadership, programming, sales, and corporate teams, the role strengthens brands, supports audience growth, and develops revenue in alignment with the company’s mission and values. This is an on-site position at the Seattle site; work configurations may change based on business needs and company discretion. The director leads digital audience and content operations, including editorial direction, staff management, production and distribution, analytics, social media, and collaboration with programming and sales. The role also works with corporate development, technical, and IT teams on digital products and reliable daily operations; manages website sections and digital vendors; and delivers initiatives on time and within budget.

Requirements

Strong writing, editing, proofreading, and video editing skills.
Working knowledge of content management systems, basic HTML, social media trends, and SEO best practices.
Strong communication, organizational, and relationship-building skills, with the ability to work effectively across departments and teams.
Proven ability to lead, manage complex projects, and turn strategy into results.
Demonstrated ability to grow and engage audiences across various channels.
Understanding of how content, packaging, and distribution should differ by platform and audience.
Ability to analyze and interpret digital performance data, establish meaningful KPIs, and translate findings into action.
Understanding of radio programming and formats, including news, talk, and sports.
Ability to work independently and collaboratively, manage competing priorities, and perform under deadline pressure.
Ability to receive, process, and maintain information through oral and/or written communication effectively.
Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination.
Manual dexterity and fine motor skills to operate computer keys and general office equipment.
Ability to work on a computer for prolonged periods of time.
Ability to sit and/or stand for extended periods of time.

Nice To Haves

At least two years of demonstrated success leading a large-scale digital content property.
At least one year of experience managing employees.
Bachelor’s degree in communications, marketing, journalism, computer science, or a related field, or equivalent experience.

Responsibilities

Develop and execute digital audience growth and engagement strategies that support business objectives, strengthen Bonneville Seattle’s brands, and grow over-the-air audiences through digital channels.
Establish editorial vision, voice, and creative direction across digital platforms, developing distinct brand identities for MyNorthwest.com, 710sports.com, and individual shows, hosts, reporters, and contributors.
Lead digital content staff, including hiring, training, coaching, goal-setting, and performance management.
Oversee content gathering, production, editing, publishing, and distribution across web, apps, audio, video, and social channels.
Use analytics to understand audiences, establish key performance indicators, measure results, guide decisions, and share insights and trends with staff and leadership.
Lead social media strategy and promote platform-specific best practices across social, search, email, and mobile.
Partner with programming teams to align digital content and distribution with station brands and audience goals.
Collaborate with sales to develop digital revenue opportunities and ensure digital platforms support sales initiatives.
Work with corporate development, technical, and IT teams to launch products, maintain reliable daily operations, and resolve issues affecting streams, data feeds, ad servers, and other digital services.
Build and manage website sections and pages, and evaluate and manage digital vendors.
Plan and deliver digital initiatives on time and within budget.
Stay current on digital technologies, tools, best practices, and audience trends, translating insights into practical improvements.
Communicate effectively across the organization and foster collaboration, innovation, and accountability as a member of the Seattle leadership team.

Benefits

Robust, affordable medical, dental, and vision coverage with no wait period for enrollment.
401(k) with company match and employer-funded retirement account, both fully vested from day one.
Paid leave for new parents under Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits.
Opportunities to apply for tuition reimbursement.
Paid vacation time (120 hours accrued per year) and sick leave (80 hours accrued per year), in addition to 12 paid company holidays per year.
Paid time off for volunteering (40 hours per year).
Employee Assistance Program (EAP) services.
Access to a team of free financial planners.
Matches on contributions to charitable organizations after one year of service.
Continuous growth and development opportunities.
Dynamic team culture that values teamwork, fun, and collaboration.