Spa Sales Manager - Membership & Revenue Growth

Hand & Stone - 2609 SW 147th Ave - Miami, FL•Miami, FL

6h•$52,000 - $55,000

About The Position

Hand & Stone Massage and Facial Spa is seeking an experienced, results-driven Spa Sales Manager to lead membership sales, revenue growth, team performance, and guest retention at its West Kendall location. This hands-on sales leadership role focuses on setting sales goals, coaching employees, improving membership conversion, developing retention strategies, and holding the team accountable for performance. The ideal candidate has experience leading sales teams in a spa, med spa, fitness, salon, or other recurring-revenue business. The Spa Sales Manager drives membership sales, upgrades, service enhancements, retail sales, and overall revenue; leads and develops Spa Associates and service providers; improves membership retention and business development; and oversees daily spa operations and front desk performance. The role also supports recruitment, onboarding, scheduling, employee performance management, guest experience, and local partnerships. The position is full-time in West Kendall, Florida. Compensation is a $52,000–$55,000 annual base salary, with performance-based bonus opportunities tied to sold memberships and GMS.

Requirements

Minimum 2 years of sales leadership or management experience.
Demonstrated success driving sales performance, revenue growth, and team accountability.
Strong coaching, communication, and employee development skills.
Ability to analyze sales performance and translate KPIs into actionable strategies.
Comfortable working in a goal-driven, sales-focused environment.
Ability to lead and manage a team of 15 or more employees.
Bilingual English/Spanish.
Experience managing a membership-based business.
Familiarity with POS, CRM, and appointment scheduling platforms.

Nice To Haves

Experience in membership-based businesses such as massage studios, fitness clubs, salons, med spas, or wellness centers is strongly encouraged.

Responsibilities

Drive membership sales, upgrades, service enhancements, retail sales, and overall revenue by developing and executing growth strategies.
Establish daily, weekly, and monthly sales goals and hold the team accountable for results.
Monitor key performance indicators (KPIs), identify opportunities, and implement action plans to improve performance.
Lead, coach, motivate, and develop Spa Associates and service providers.
Conduct ongoing sales observations, role-playing, and individual coaching sessions.
Provide real-time feedback and establish clear performance expectations.
Build a positive, competitive, and results-oriented team culture.
Support recruitment, interviewing, onboarding, scheduling, and employee performance management.
Develop strategies to improve membership retention and reduce cancellations.
Drive repeat business, referrals, and long-term client relationships.
Generate new business through grassroots marketing and community outreach.
Build partnerships with local businesses, fitness centers, residential communities, hotels, and other organizations.
Oversee daily spa operations and front desk performance.
Monitor the guest experience and resolve concerns professionally.
Maintain operational standards while supporting the overall success of the business.