Solutions Marketing Manager - Software & Cloud

SHI International Corp. • Austin, TX

15d • $100,000 - $130,000

About The Position

The Solution Marketing Manager, Software & Cloud drives positioning and go-to-market activation for SHI’s software and cloud portfolio. The role translates complex licensing, cloud platforms, professional and managed services, and partner capabilities into customer-focused outcomes, differentiated messaging, and sales-ready solutions that support pipeline growth, adoption, and revenue.

The manager partners with Software & Cloud business leaders, hyperscaler and strategic software teams, technical experts, sales, and cross-functional marketing teams to develop solution offerings. Responsibilities span go-to-market planning, positioning and messaging, portfolio development, market analysis, sales enablement, launches, demand generation, thought leadership, analyst relations, and performance measurement. The role requires experience marketing hyperscaler solutions and services, particularly Microsoft, AWS, and GCP. The position may require up to 25% travel.

Requirements

• Completed bachelor’s degree or relevant work experience.
• 3–5 years of product, services, or solutions marketing experience.
• Demonstrated experience marketing solutions or services aligned with hyperscalers such as Microsoft Azure, AWS, and GCP.
• Experience translating cloud platforms, licensing and consumption models, marketplaces, commitments, renewals, partner funding, and co-sell motions into customer and seller value propositions.
• Proven ability to develop comprehensive go-to-market plans and execute launches that drive awareness, partner engagement, sales readiness, and qualified pipeline.
• Excellent copywriting and messaging ability, at intermediate to advanced level.
• Ability to understand audiences and adapt communications for executive, technical, sales, customer, and partner stakeholders, at intermediate to advanced level.
• Ability to create compelling messages that differentiate SHI across software, cloud, and services, at intermediate to advanced level.
• Ability to build go-to-market plans, messaging frameworks, solution briefs, presentations, playbooks, and campaign inputs, at intermediate to advanced level.
• Working knowledge of Microsoft, AWS, and GCP ecosystems, partner motions, marketplaces, and cloud services, at intermediate level.
• Proficiency in the Microsoft 365 suite, at intermediate level.
• Strong stakeholder management, facilitation, project management, time management, and organizational skills, at intermediate to advanced level.
• Ability to manage a high-volume role and multiple concurrent initiatives in a large, distributed organization, at intermediate to advanced level.
• Strong technical literacy, particularly in cloud and AI, and ability to simplify complex concepts without sacrificing accuracy.
• Excellent written, verbal, facilitation, and presentation skills.
• Metrics-driven approach and ability to connect marketing activity to incremental business results.
• Ability to manage multiple projects and navigate changing priorities, dependencies, and stakeholder needs.
• Curiosity and empathy for customers, sellers, technical teams, and partners.
• Position may require up to 25% travel.

Nice To Haves

• Product, services, or solutions marketing experience within B2B technology, IT services, consulting, or solution provider environments.
• Familiarity with strategic software partners and adjacent platforms such as ServiceNow, Adobe, data platforms, or cloud management technologies.

Responsibilities

• Translate executive business goals, including pipeline, growth, customer acquisition, adoption, renewal, and expansion, into performance-focused go-to-market plans.
• Develop marketing strategies for business and technical decision-makers and partner sellers.
• Partner with Software & Cloud leadership to understand portfolio strategy, roadmaps, partner priorities, funding and co-sell motions, and market opportunities.
• Own capability mapping, offering development support, solution positioning, and first-level strategy alignment for the pillar.
• Coordinate the Software & Cloud pillar pod across marketing, campaigns, content, events, creative, sales enablement, and business stakeholders.
• Define customer-friendly narratives across strategic software advisory and hyperscaler offerings, including licensing, professional services, and managed services.
• Develop a unified software and cloud customer story and targeted solution playbooks and persona-specific content.
• Translate partner priorities and funding opportunities into consistent SHI positioning while maintaining SHI’s differentiated point of view.
• Partner with practice and technical teams to map capabilities, identify portfolio gaps, prioritize repeatable offerings, and support solution packaging and lifecycle management.
• Turn approved solution descriptions into market-ready materials such as catalog listings, one-pagers, presentations, marketplace and co-sell content, and internal launch communications.
• Clarify the customer problem, outcomes, audience, differentiation, proof points, delivery approach, and partner alignment for prioritized offerings.
• Support cross-platform and multi-cloud stories spanning Azure, AWS, and GCP, accurately representing internally delivered, managed, and partner-delivered capabilities.
• Maintain alignment between SHI’s internal solution catalog and external hyperscaler marketplaces or co-sell listings where applicable.
• Conduct market, competitive, partner, and customer research on cloud adoption, buying models, hyperscaler developments, AI and data platforms, marketplaces, consumption, renewals, and emerging needs.
• Translate market and analyst insights into recommendations for portfolio development, messaging, campaigns, sales readiness, and partner activation.
• Represent the voice of the customer in solution packaging, partner strategy, roadmap priorities, and go-to-market decisions.
• Monitor competitor positioning and ecosystem changes to identify whitespace and strengthen SHI’s differentiation.
• Work with creative and content teams to develop marketing and sales assets, including messaging frameworks, customer journey maps, ROI stories, solution briefs, overview decks, battlecards, marketplace copy, and partner materials.
• Equip sales, specialist and overlay teams, pre-sales resources, and partner sellers with messaging, use cases, plays, and customer conversation guides.
• Support solution and service launches through handoffs, internal communications, catalog readiness, campaign inputs, partner activation, and success measurement.
• Support advocacy programs through case studies, customer success stories, win narratives, references, and proof points.
• Help sellers connect licensing and cloud transactions to advisory, professional, managed, and optimization services.
• Shape integrated demand-generation campaigns that create qualified pipeline for priority software, cloud, and hyperscaler solutions.
• Coordinate with hyperscaler marketing, campaign, content, editorial, field, and event teams to activate pillar priorities across SHI-owned and partner channels.
• Develop content for IT, cloud, data, application, procurement, finance, and business leaders throughout the buying journey.
• Leverage ecosystem events and programs, including Microsoft Ignite, AWS re:Invent, Google Cloud Next, executive briefings, webinars, and partner field programs.
• Support software and cloud thought leadership through owned and earned media, analyst relations, and market education.
• Identify opportunities to connect cloud, AI, security, data, modern workplace, and spend optimization into a cohesive SHI point of view.
• Define and track KPIs for positioning, content, campaigns, launches, partner activation, pipeline influence, adoption, marketplace engagement, and sales readiness.
• Use performance data, customer feedback, partner insights, and field input to optimize strategies and investment priorities.
• Provide senior leadership with concise updates on initiatives, dependencies, risks, decisions, and business outcomes.

Benefits

• Medical benefits
• Vision benefits
• Dental benefits
• 401K
• Flexible spending
• Continuous professional growth and leadership opportunities
• Health, wellness, and financial benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level