Solutions Marketing Manager - Software & Cloud

SHI International • Austin, NJ

4d • $100,000 - $130,000

About The Position

SHI’s Solution Marketing Manager, Software & Cloud drives positioning and go-to-market activation for SHI’s software and cloud portfolio. The role translates complex licensing, cloud platforms, professional and managed services, and partner capabilities into customer-focused outcomes, differentiated narratives, and sales-ready solutions that support pipeline growth, adoption, and revenue. It works with Software & Cloud business leaders, hyperscaler and strategic software teams, technical experts, sales, and cross-functional marketing teams to develop and launch offerings informed by customer and market insights. Demonstrated experience marketing hyperscaler solutions and services, particularly Microsoft, AWS, and GCP, is required.

The position leads go-to-market planning, messaging, portfolio and solution development, market analysis, sales enablement, launches, content and demand generation, thought leadership, and performance measurement. It coordinates stakeholders across marketing, partner, sales, technical, and business teams; helps ensure SHI’s internal catalog aligns with relevant marketplace and co-sell listings; and equips sellers with customer-focused messaging and tools. The role may require up to 25% travel.

The estimated annual pay range is $100,000–$130,000, including base salary and bonus. Compensation varies based on job-related knowledge, skills, experience, and market location. Benefits may include medical, vision, dental, 401(k), and flexible spending.

Requirements

• Completed bachelor’s degree or relevant work experience.
• 3–5 years of product, services, or solutions marketing experience.
• Demonstrated experience marketing solutions or services aligned with hyperscalers such as Microsoft Azure, AWS, and GCP.
• Experience translating cloud platforms, licensing and consumption models, marketplaces, commitments, renewals, partner funding, and co-sell motions into customer and seller value propositions.
• Proven ability to develop comprehensive go-to-market plans and execute launches that drive awareness, partner engagement, sales readiness, and qualified pipeline.
• Intermediate to advanced copywriting and messaging ability.
• Ability to adapt communications for executive, technical, sales, customer, and partner audiences.
• Ability to build go-to-market plans, messaging frameworks, solution briefs, presentations, playbooks, and campaign inputs.
• Intermediate working knowledge of Microsoft, AWS, and GCP ecosystems, partner motions, marketplaces, and cloud services.
• Intermediate proficiency in Microsoft 365.
• Intermediate to advanced stakeholder management, facilitation, project management, time management, and organizational skills.
• Ability to manage a high-volume workload and multiple concurrent initiatives in a large, distributed organization.
• Strong technical literacy, particularly in cloud and AI, and ability to simplify complex concepts accurately.
• Excellent written, verbal, facilitation, and presentation skills.
• Metrics-driven approach and ability to connect marketing activity to incremental business results.
• Ability to manage multiple projects and navigate changing priorities, dependencies, and stakeholder needs.
• Curiosity and empathy for customers, sellers, technical teams, and partners.
• Position may require up to 25% travel.

Nice To Haves

• Product, services, or solutions marketing experience within B2B technology, IT services, consulting, or solution provider environments.
• Familiarity with strategic software partners and adjacent platforms such as ServiceNow, Adobe, data platforms, or cloud management technologies.

Responsibilities

• Translate executive business goals into performance-focused go-to-market plans supporting pipeline, growth, customer acquisition, adoption, renewals, and expansion.
• Develop marketing strategies for business and technical decision-makers, including IT leaders, procurement, finance, architects, and partner sellers.
• Partner with Software & Cloud leadership to understand portfolio strategy, roadmaps, partner priorities, funding, co-sell motions, and market opportunities.
• Own capability mapping, offering development support, solution positioning, and first-level strategy alignment for the Software & Cloud pillar.
• Coordinate stakeholders across solution marketing, hyperscaler partner marketing, campaigns, content, events, creative, sales enablement, and business teams.
• Define customer-friendly narratives and differentiated positioning across software advisory, hyperscaler, licensing, professional services, and managed services offerings.
• Create solution playbooks and persona-specific content for buyers, partner sellers, and SHI sales and overlay teams.
• Partner with practice and technical teams to map capabilities, identify portfolio gaps, prioritize repeatable offerings, and support solution packaging and lifecycle management.
• Develop market-ready offering foundations, including catalog listings, one-pagers, presentations, marketplace and co-sell content, and internal launch communications.
• Clarify each prioritized offering’s customer problem, outcomes, audience, differentiation, proof points, delivery approach, and partner alignment.
• Support cross-platform and multi-cloud narratives spanning Azure, AWS, and GCP, accurately representing internally delivered, managed, and partner-delivered capabilities.
• Maintain alignment between SHI’s internal solution catalog and relevant external hyperscaler marketplace or co-sell listings.
• Research markets, competitors, partners, and customers; monitor cloud adoption, software buying models, hyperscaler developments, AI and data platforms, marketplaces, consumption, commitments, renewals, and emerging needs.
• Turn market and analyst insights into recommendations for portfolio development, messaging, campaigns, sales readiness, and partner activation; represent the voice of the customer.
• Monitor competitor positioning and ecosystem developments to identify whitespace and sharpen SHI’s differentiation.
• Work with creative and content teams to develop marketing and sales assets such as messaging frameworks, customer journey maps, ROI stories, solution briefs, decks, battlecards, marketplace copy, and partner materials.
• Equip sales, specialist and overlay teams, pre-sales resources, and partner sellers with messaging, use cases, plays, and customer conversation guides.
• Support launches through internal handoffs and communications, catalog readiness, campaign inputs, partner activation, and measurement.
• Support advocacy programs with case studies, customer success stories, win narratives, references, and proof points demonstrating adoption and value.
• Help sellers connect licensing and cloud transactions to advisory, professional, managed, and optimization services.
• Shape integrated demand-generation campaigns that create qualified pipeline for priority software, cloud, and hyperscaler solutions.
• Coordinate activation with hyperscaler marketing, campaign, content, editorial, field, and event teams across SHI-owned and partner channels.
• Develop content for IT, cloud, data, application, procurement, finance, and business audiences across the buying journey.
• Use ecosystem events and programs, including Microsoft Ignite, AWS re:Invent, Google Cloud Next, executive briefings, webinars, and partner field programs, to amplify SHI’s stories and support opportunity creation.
• Support owned and earned thought leadership and analyst relations to strengthen SHI’s credibility across software, cloud, and hyperscaler ecosystems.
• Connect cloud, AI, security, data, modern workplace, and spend optimization narratives into a cohesive SHI point of view.
• Define and track KPIs for positioning, content, campaigns, launches, partner activation, pipeline influence, adoption, marketplace engagement, and sales readiness.
• Use performance data, customer feedback, partner insights, and field input to optimize strategies and investment priorities.
• Provide senior leadership with concise updates on initiatives, dependencies, risks, decisions, and business outcomes.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Health, wellness, and financial benefits
• Professional growth and leadership opportunities
• World-class facilities and technology

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level